The price wars between the supermarket behemoths Progressive Enterprises and Foodstuffs is heating up, with Foodstuffs winning the latest legal skirmish. A decision by the Advertising Standards Authority (ASA) has ruled Progressive Enterprises guilty of presenting an artificial advantage and breaching ethics guidelines.
BCG2 Health’s Pfizer ‘FACTORy’ programme, originally developed in New Zealand in collaboration with Spitfire, and then launched into Australia, has won a Pfizer Human Health global award for commercial excellence and innovation.
Stolen Rum is a New Zealand-based start-up rum company that wants to bring back the romanticism and history of rum to a contemporary audience. The rum itself has been judged world class, and it’s got the requisite feel good back-story, but an in-house cheeky guerrilla marketing campaign hopes to put Stolen Rum on everyone’s lips—including the spirit-making behemoth it’s competing with, Bacardi.
A new free mobile application which helps make Christmas shopping easier has been a huge hit among iPhone users.
Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins.
Droga5 has signed with one of New Zealand’s leading gaming businesses Fiveight. The New Zealand-owned and operated company represents SEGA, Turtle Beach, Ubisoft and Warner Bros. There were no incumbents, as the company was only formed last year.
It’s nearly Christmas so we thought we’d lighten things up a bit with a look at some of the more, ahem, misguided marketing attempts.
Forget half an hour of current affairs – instead a new comedy show, to be hosted by Paul Henry, is planned for Sunday nights on TV3. Henry will host Would I Lie To You?, a comedy panel show featuring two teams and guest celebrities.
After a successful pitch for Maritime New Zealand’s business earlier this year, feast your eyes on the first ad produced by DraftFCB for the Maritime NZ: ‘Don’t be a clown, wear a lifejacket’.
Mega stores have changed the face of home retailing, and MSN is hoping to recreate that same success online with Homes NZ. The new website appears to be pushing all the right buttons, attracting 36,000 page views in its first two days.
GrabOne, New Zealand’s leading daily deal website, is partnering up with Kidsline, a free peer counselling service for children under 14. Today GrabOne launches their Kidsline donation campaign on their website where customers can donate to the charity.
Apollo Marketing has capped off a year of strong growth and multiple awards by winning B&T’s Promotional Agency of the Year for 2011. This is the second year running that the trans-Tasman agency has won this award, beating fierce competition from other Australian and New Zealand agencies.
ACC has appointed DraftFCB for its advertising, marketing and design services. The incumbents were Clemenger and AIM Proximity.
Local comedy 7 Days, and 3 News’ election coverage highlight a strong month of growth for TV3, which saw significant gains in the key 25-54 demographic, while TV One continued to lose ground.
It’s not easy being a freelance journalist. When you’re reporting on an event overseas, the fee for your work doesn’t always meet the cost of getting you there, let alone a place to stay and a packed lunch. Award winning journalist Jon Stephenson is returning to Afghanistan before Christmas 2011 to cover a number of stories, and he needs a bit of support to get there.
From 1 January 2012, MediaWorks Radio will be replacing Solid Gold with a new nationwide station called The Sound.
Rumours are rife Cudo is on the brink of closure after just nine months, with some claiming the company has already let most of its staff go.
Invivo has launched an outdoor poster campaign across New Zealand this month with hundreds of Invivo posters being placed around busy street locations in Auckland, Wellington and Christchurch. To design the poster Invivo appointed creative Tristan O’Shannessy.
Yahoo! NZ and PriceMe are combining forces this Christmas to launch a new comparison shopping service. The co-branded Yahoo! PriceMe site goes live on December 1 and can be accessed at deals.yahoo.co.nz or via Yahoo! NZ.
Y&R has won the total HRV business including strategy, creative, media, digital, and direct after a competitive tender process. The incumbents were the Brand Group and Hunter Media.
Despite grim times, and gloomy forecasts for the print industry, Paper Plus has just cause for celebration. The 100 percent New Zealand owned and operated group has gone from strength to strength over the last few years, in a pretty tough market, so how did it defeat the odds?
Each year in the lead-up to Christmas, comparison shopping site PriceMe tracks what products are searched for the most, and what are trending up or down. So, for the people in your life who’ve behaved themselves all year round, here’s the definitive list of what’s hot, and what’s not.
There is nothing quite like a magazine subscription for a gift idea and at Tangible Media, we have a magazine for everyone on your shopping list. Plus Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Monday 9 January.
New Zealanders voted with their remotes during Saturday’s election night coverage, with viewers in key demographics choosing to watch TV3’s ‘Decision ’11’ programme over other televised election coverage.
RappTribal, part of the DDB Group NZ, win the November BollyAward for their client, SkyTV. The banner/takeover ad encouraged users to click to their hearts content with comments from the drill sergeant egging them on.
Eight of New Zealand’s top advertising photographers are revealing a little of themselves to the public. Renowned for their world-class commercial work, this group of internationally awarded photographers is showcasing personal work in an exhibition to launch 1 December.
Ah the swings and roundabouts of local branding with multinational companies. Johnson & Jonson Pacific Ltd has been quietly reviewing its New Zealand organisational structure in light of changing business conditions in the local industry, and the entire marketing department is the first casualty.
Sky and Television New Zealand have confirmed they are indeed launching a joint pay TV service. Not wanting to say we told you so or anything, but we predicted this weeks ago. TVNZ will be taking 49 percent of a new pay TV platform called Igloo – with Sky holding the majority 51 percent, effectively freezing out the competition.
Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck’s is looking do the same by revamping a series of limited edition labels with the help of local talent.
Companies are having a creative dig at themselves in their bid to win $250,000 worth of business software and services in Greentree’s Game On competition.