‘Drop and give me 20 clicks’ wins RappTribal BollyAward

RappTribal, part of the DDB Group NZ, win the November BollyAward for their client, SkyTV. The banner/takeover ad encouraged users to click to their hearts content with comments from the drill sergeant egging them on.

Judges this round included, Ross Howard, creative director of Tequila who found the “banner leveraged a creative placement quite well with an arresting layout. The invitation to engage was on-brand and worked well, and the final call to action was easy to follow through with.”

Greg Wood, creative director Publicis Mojo said the ad gave a “solid performance and gets you clicking. The ad is simple and clear.”

Paul Catmur, from Barnes, Catmur & Friends commented that the ad “was nicely interactive and made good use of the drill sergeant.”

The BollyAwards are all about encouraging great Kiwi made online creative. “RappTribal win a box of wine valued at $500 including a bottle of Champagne Bollinger. Very handy for this time of year. And that’s it for this year, entries will launch in February 2012. Well done to all this year’s winners,” says IAB general manager, Alisa Higgins.

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