Invivo has launched an outdoor poster campaign across New Zealand this month with hundreds of Invivo posters being placed around busy street locations in Auckland, Wellington and Christchurch. To design the poster Invivo appointed creative Tristan O’Shannessy.
“We’re very happy with Tristan’s work, he’s produced a unique watercolour poster for this campaign with the tagline Another Stunner that will work well for outdoor, especially over the important summer period,” says Invivo cofounder Tim Lightbourne. The campaign will also appear in print in various national magazine publications over summer and in point of sale.
It’s been a good year for Invivo and their 2011 vintage, winning Champion Wine of the Show and Sauvignon Blanc trophy at the inaugural 2011 Marlborough Wine Show. The International Sauvignon Blanc trophy, NZ Sauvignon Blanc Trophy and gold at the 2011 Cathay Pacific International Wine and Spirit Competition in Hong Kong, Blue Gold and Top 100 Wines in Sydney and five stars from Michael Cooper in his latest Buyer’s Guide to New Zealand Wine.
The two Invivo cofounders Lightbourne and winemaker Rob Cameron have just spent the last few weeks gadding about in UK and Europe promoting Invivo’s 2011 vintage. A highlight was hosting an Invivo tasting event with their distributor Codorniu UK at the famous Gleneagles golf club in Scotland, location of the 2014 Ryder Cup and an Invivo outlet to boot.