Author Cath Winks

News
TED calls for best ads
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Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.

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Oval and out
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After five years touring the globe, the Giant Rugby Ball – New Zealand’s most successful experiential marketing installation – has finished its world trip on a high note at home on Auckland’s waterfront.

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MediaWorks reveal what’s in the works
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MediaWorks TV launched its new season line-up in Auckland this morning. And there’s sure to be some gasps, both of horror and delight, following the much anticipated announcement of the return to screen of controversial broadcaster Paul Henry. 

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Paul Henry announces new TV show
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It’s been speculated about, and widely expected for the last six months, but now it’s official. At Mediaworks’ new season launch this morning Paul Henry confirmed he would be returning to our screens early next year, with The Paul Henry Show screening on Sundays at 7pm, between the News and 60 minutes.

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Idealog – Flossie and glossy
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Idealog magazine hit news stands today, featuring a cover story on grouponisation and the daily deal site sector – how Jenene Freer is relaunching Flossie.com as a daily deal site (or ‘vanity club’ as she describes it).

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Air New Zealand extends ABs sponsorship, stocks up on black paint
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As the nation shrugs off its collective hangover and tries to return to normality, many are struggling to remember life before the World Cup… What did we care about? What do I do? But at Air New Zealand it was straight back to business as usual, and first up was ensuring the airline’s continuing support for the All Blacks.

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Kiwi business is ‘thriving’
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Billed as the Big Day Out for business types, ‘Thrive’ packed out the Aotea Centre on Thursday, showcasing Kiwi businesses that have achieved success locally and internationally.

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Got the right stuff? Sir Branson launches Kiwi business challenge
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Sir Richard Branson launched ‘The Virgin Business Challenge’ on sunny Takapuna beach this morning in typical style. After making a glamorous entrance, arriving on an amphibious Kiwi invention Sealegs, he then challenged Air New Zealand’s Rob Fyfe and BNZ’s Andrew Thorburn to race him past the buoys and back.

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Consumers want what techies have
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New Zealand’s small group of ‘technology evangelists’ have the ability to powerfully influence the technology buying decisions of more than a third of Kiwi consumers – making them a critical target market for vendors.

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Changes a-brewin’ with TV measurement
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Every day nearly three million Kiwis spend an average of three hours and 22 minutes tuning in to their favourite shows. But changes to the way ratings are measured will have major implications for advertisers and, to assist with this process, ANZA, together with ThinkTV and Nielsen, are providing a free briefing session for them and their advertising partners.

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Daily deals done dirt cheap
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Trade Me announced today that the daily deals on its homepage will be powered by 1-day, from Tuesday 1 November. There will be three deals every day, running from 10am for 24 hours, or until sold out.

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Kiwi copywriter on epic cycling adventure: you vote, she pedals
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When most people go on holiday they like to know where they  are going and what they’ll be doing, but Indiana June is not like most people. Ex-pat Kiwi Diana Tansey, aka Indiana June, has chucked in her copy writing career to cycle around the world, traveling to wherever social media decides.   

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NPA and Special Group aim to prove newspapers still work
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A positive new campaign from the Newspaper Publishers’ Association will be launched this Friday as a refreshingly generous DM hits the desks of advertising agency executives.  The generosity involves a return trip for two to London for the advertising agency executive that gets most of his/her friends overseas to enter a competition for Kiwis living in London. 

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Maori TV wins rugby ratings – te pai kē!
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Maori Television is the most watched free-to-air broadcaster for Rugby World Cup 2011 and its total cumulative audience rose to more than two million individual viewers, the largest for any broadcaster covering the tournament.

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