Author Cath Winks

Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.

The coolest little capital in the world will be turning on the marketing heat in Melbourne next month, with the second serve of the WLG pop up restaurant.

After five years touring the globe, the Giant Rugby Ball – New Zealand’s most successful experiential marketing installation – has finished its world trip on a high note at home on Auckland’s waterfront.

As the nation shrugs off its collective hangover and tries to return to normality, many are struggling to remember life before the World Cup… What did we care about? What do I do? But at Air New Zealand it was straight back to business as usual, and first up was ensuring the airline’s continuing support for the All Blacks.

Billed as the Big Day Out for business types, ‘Thrive’ packed out the Aotea Centre on Thursday, showcasing Kiwi businesses that have achieved success locally and internationally.

Sir Richard Branson launched ‘The Virgin Business Challenge’ on sunny Takapuna beach this morning in typical style. After making a glamorous entrance, arriving on an amphibious Kiwi invention Sealegs, he then challenged Air New Zealand’s Rob Fyfe and BNZ’s Andrew Thorburn to race him past the buoys and back.

The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so.

New Zealand’s small group of ‘technology evangelists’ have the ability to powerfully influence the technology buying decisions of more than a third of Kiwi consumers – making them a critical target market for vendors.

The stuff.co.nz mobile team has triumphed at the 2011 W3 Awards in Los Angeles, bringing home not one but two commendations from a pool of 3,000 plus entries.

Much like the mighty All Blacks’ heroics on the weekend, New Zealand’s Brandspank has walked away with a decent bit of recognition at this week’s Australasian PROMAX awards.

Heartland agency Tracta have rolled out a new safety campaign for Unison, the power company that owns, designs, manages and operates the electricity network for the Hawke’s Bay, Taupo and Rotorua regions.

Digital media agency PHDiQ has launched a new interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks.

Every day nearly three million Kiwis spend an average of three hours and 22 minutes tuning in to their favourite shows. But changes to the way ratings are measured will have major implications for advertisers and, to assist with this process, ANZA, together with ThinkTV and Nielsen, are providing a free briefing session for them and their advertising partners.

Trade Me announced today that the daily deals on its homepage will be powered by 1-day, from Tuesday 1 November. There will be three deals every day, running from 10am for 24 hours, or until sold out.

When most people go on holiday they like to know where they  are going and what they’ll be doing, but Indiana June is not like most people. Ex-pat Kiwi Diana Tansey, aka Indiana June, has chucked in her copy writing career to cycle around the world, traveling to wherever social media decides.   

McDonald’s first foray into the world of Facebook games has proven to be a winner.

The Journal is fresh from a massive Effie haul last week. And it’s also won big at the international ECHO Awards held in Boston, with the innovative campaign for the Ministry of Health winning yet another gold award. 

Coca-Cola claims the number one spot, again, while technology dominates and luxury brands continue to shine in Interbrand’s 2011 Best Global Brands report. 

It’s just a billboard/radio show… yeah right.

Australasian food giant Goodman Fielder is apparently cutting staff from its New Zealand operations.