Orcon has appointed M&C Saatchi as its advertising agency. Taryn Hamilton, general manager retail at Orcon, says M&C Saatchi was chosen on the merit of the team’s creative thinking and strong team focus.
Christmas is fast approaching and The Warehouse, Noel Leemimg, Farmers, Whitcoulls and DTR all jump on the red and green Christmas bandwagon. Already red, The Labour Party solicits themselves. Gin Wigmore and Hayley Westenra sing their own praises, and dog whisperer Cesar Milan wants to show us how to be the leader of the pack.
You may have seen the worm on telly last night, when up to 1600 people from all over New Zealand gave their second-by-second reactions to the Leaders’ Debate on TV3 with Roy Morgan’s Mobile Reactor, an app downloadable to smartphones. TV3 compared that worm with the one provided by their studio audience of 65 undecided voters. But can the technology assist in the advertising realm?
Hamilton company Print House has won the rights to introduce technology into New Zealand that allows a video screen to be placed within printed material.
Fastway Couriers is targeting the online retail industry with the nationwide rollout of its simpler, more modern, logo, which replaces a logo that was almost thirty years old.
Stolen Rum has managed to gain a fair bit of attention in its short life through a combination of a good product, good branding and good PR. And it’s set up a cheeky wee competition with the help of its newish agency Pead PR that is judged by well-known columnist Steve Braunias.
Ad agency Sugar and online DVD rental company Fatso are capitalising on paranoia about new video piracy rules with a clever new campaign. As record companies sent out warnings for people found making illegal downloads, they sent out phony warning letters with the fictitious logo of the New Zealand Copyright Authority and the message “notice of breach”.
Logan Brown’s Shaun Clouston last night opened the WLG pop up restaurant kitchen, where Melburnians are being treated to a flavour-filled fortnight of food flown over from the capital of cool.
The global gaming industry shows no signs of slowing down and Kiwi developers are getting their share of the pie – the local game development industry grew by a whopping 46 percent this year.
For some time now Ogilvy’s executive creative director Damon O’Leary has been talking about changing his working relationship to that of a contractor. And, as a result, from January 2012, he will move away from his day to day role to provide senior creative and strategic consultancy resource on a project by project basis.
In what appears to be just a spooky coincidence an army of red shirts invade both the Warehouse and Vodafone ads, Pak’n’Save revisit 1987 and get stuck with Stick Astley, Daniel O’Donnell, Gin Wigmore and Florence and the Machine all sing for their supper and the latest in the TSB alien saga.
The Aotearoa Film and Television Awards were dominated by tributes to the people of Christchurch, and honours were mostly split between the two major news networks TVNZ and TV3.
The Clemenger Group, New Zealand’s largest communications group, has bought Wellington-based digital activation agency, TOUCH/CAST. The deal gives Clemenger Group the majority stake in the business, while TOUCH/CAST retains a significant share.
…as the Craft Shop gets more animated, Promapp welcomes a new marketing manager, PR peeps get more cred, Y&R gets even more creative, Dialogue Partners is less Bland, and down south changes are a brewin’ at DB, and Southland Times’ new GM thanks Codd.
Trouble’s a brewin’ in beersville with Monteith’s and Moa both claiming to be the first craft beer available duty free.
Procter & Gamble (P&G) will break a 26-year-long tradition when it begins its first ever New Zealand brand campaign on Sunday night. P&G owns supermarket brands such as Pantene, Duracell and Gillette but had, until now, deliberately remained in the shadows of its brands.
Good Magazine’s December/January 2011 issue has beaten off fierce competition to be hailed as winner of The Maggies: Magazine Cover of the Year 2011. The cover features an image of a handmade pohutukawa wreath evoking the Kiwi Christmas spirit, and beat titles across all five categories, to be crowned overall Magazine Cover of the Year, as well as winning the Lifestyle category.
In a similar fashion to its NZ Pure billboard at the Auckland airport, Boundary Road Brewery and Barnes, Catmur & Friends’ have launched a cheeky new billboard for its new Lawn Ranger brew and referenced the recent spate of trademark bullying.
Love magazines? Love winning? The good folk at The Magazine Marketing Company are launching the Creative Magazine Guide and to celebrate they are giving away $3,000 worth of creative magazines.
Tourism New Zealand has signed a $9 million marketing deal with Jetstar that will combine the airline’s low fares with the tourism organisation’s strong destination branding to encourage more international visitors from Australia, Singapore, Japan and across the Asia region.
Almost 30 years after New Zealand’s infamous snap election, a Wellington based distiller is bringing old-fashioned fun and satire back to modern day politics. Ulf Fuehrer, maker of traditional German schnapps Zumwohl, says one of his greatest passions in life, aside from schnapps, is politics. Now he’s found a way to bring the two together.
Coca Cola Amatil (CCA) has taken three more brands off incumbent Ogilvy and awarded them to Saatchi & Saatchi.
Don’t miss out… time is running out to register for the Marketing Today Conference 2011. The Big Day Out for the marketing industry is only 12 days away and the line up is top notch.
GrabOne has presented its retailers with an early Christmas pressie – 2000 android tablets to redeem coupons. It is in response to some irate Grabbies who’ve had trouble redeeming their vouchers using their phones. Seems some retailers were refusing to accept vouchers unless they’d been printed out.
Rugby World Cup advertising continued to dominate throughout October, some say to the detriment of both quality and originality. And after being told to ‘touch pause engage’ one time too many, the NAB judges have decided no one deserves the October Newspaper Ad of the Month award. The obvious headlines and groan inducing puns featured across too much of the material – at times to the detriment of art direction.
These days it’s not uncommon for kids to be more computer savvy than their parents. So how can computer illiterate parents keep their children safe online?
APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content.
Newspapers have had a bit of bad press lately (geddit?), facing dwindling sales and circulation as news junkies get their fixes for free online. But newspapers still remain close to Kiwis hearts, even when they’re overseas. To prove it Special Group placed the front page of the Herald in the free daily newspaper Metro for thousands of Kiwis living overseas to read.
Forest & Bird are muscling in on the election action, and reminding us to think of nature when we cast our vote with a “vote for nature” campaign that hopes to get people to keep in mind the political parties’ position on major conservation issues.
Yeah yeah, we know it’s a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are.