Coca Cola Amatil (CCA) has taken three more brands off incumbent Ogilvy and awarded them to Saatchi & Saatchi. From January, Saatchi & Saatchi will be responsible for the L&P brand, as well as Deep Spring and Baker Halls cordial, in addition to the Pump brand the agency won back in June.
CCA Marketing Manager, Kylie Gallagher says “There is a great fit with the Saatchi & Saatchi team and they have impressed us with the depth of their thinking on Pump and the freshness of the work we are producing together”.
“L&P is an amazing brand and has produced outstanding creative work over the years; it is the kind of classic brand that creatives and suits dream of working on”, says Saatchi & Saatchi’ chief executive Nicky Bell. “So yes, we’ve got some very excited teams on our hands.”
Saatchi & Saatchi’s executive creative director Antonio Navas says, “when you create work you really believe in, find clients that think like you do, and who work as true accomplices, you can make the most amazing Molotov cocktail. Being rewarded with these brands is just so big.”
Ogilvy will continue to manage the brands until Christmas, with Saatchi & Saatchi taking responsibility from January 2012.