DraftFCB’s loss is M&C Saatchi’s gain

Orcon has appointed M&C Saatchi as its advertising agency. Taryn Hamilton, general manager retail at Orcon, says M&C Saatchi was chosen on the merit of the team’s creative thinking and strong team focus.

“We were impressed with M&C Saatchi’s approach, creativity and strategy. We’re all about innovation, challenging the market, and M&C really showed they understood where we are coming from, and how to help drive our business forward.”

M&C Saatchi chief executive Darryn Melrose says, “We’ve admired the Orcon brand for a number of years now, so when we were asked to work on it we leapt at the chance.

“It’s rare you come across an organisation that gets innovation and keeps a focus on customer satisfaction, as well as having such a strong brand. We feel certain there is huge opportunity to help grow Orcon’s business.”

Incumbent agency DraftFCB, which launched a great campaign for Genius and took over from Special Group, resigned the account in October, reportedly to pitch for Vodafone.

M&C Saatchi will kick off its partnership with Orcon with a new campaign, scheduled to launch in the New Year.

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