“We’re stoked to be working with the team at HRV. They have a fantastic product with substantial growth opportunity” said Jon Ramage, Y&R’s chief executive.
“This is a great win for our team and shows the value of our new talent across the board in creative, planning and digital,” Ramage added.
HRV will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.
“We chose Y&R because we wanted a partner that had the necessary range of skills and expertise to help drive the business to the next level. We have a number of very exciting initiatives planned in the coming months and Y&R will play a crucial role in bringing them to market,” said Justin Boyes, general manager marketing at HRV.
FYI CHERRY, RHYMER and MERCY are just some of the words made from scrambling letters Y&R, HRV, and MEC, in case, like us, you were wondering.