Spark kicks off 2012 with bevy of new clients

Lucky seven, God’s in heaven, one little crutch, a David Beckham, one hockey stick, a slice of heaven. There, 7 ways to say seven, with out mentioning dwarves once. Why? Well seven’s obviously the lucky number for Spark PR & Activate, as they start the New Year with a seventh brand new client, Weight Watchers NZ. The win tops off a hugely successful 2011 for the Auckland-based agency. In recent months, Spark PR & Activate has also been appointed as PR agency for Electrolux Cookware and Laundry, Dermalogica NZ, boutique stationery store Red Letter Day and Mambo apparel.

The series of new business wins came off the back of two other major successful competitive pitches; for three of European Motor Distributors’ core brands – Volkswagen, Porsche and Skoda – and the hugely sought-after 2Degrees Mobile.

The seven new businesses added to its extensive client base, shows the mar-comms agency is clearly meeting the communications needs of diverse local and international brands.

Louise Paul, Spark PR & Activate general manager, says the success is largely due to Spark’s strong pool of talent, “as well as the tools and resources we are able to tap into as part of the wider Spark Group and the strategic insights that sets our ideas apart.”

“Specialising in insight-driven PR, events, activation, experiential marketing and social media, we are truly a full-service agency. We look forward to building on the success of 2011.”

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