Monthly Archives: June, 2019

News
Leukaemia & Blood Cancer NZ take to the Sky Tower
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The Step Up Sky Tower Stair Challenge offers a rare opportunity for the general public to access the Sky Tower’s 1,103 stairs, all in support of Leukaemia & Blood Cancer New Zealand (LBC). LBC has partnered with Auckland-based agency Chemistry to shout about the event.

Radio Week 2019
The Psychology of Sound: Selling the sizzle
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It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.

But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?

Opinion
Winning the Rising Star Award was the culmination of four years of mistakes
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It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.

News
Radio Awards 2019: ZM and Mike Hosking celebrate success
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Last night, New Zealand’s radio talent stepped out from behind the microphones for the 2019 NZ Radio Awards. The big winners on the night were ZM, judged the Station of the Year – Network, and Mike Hosking, of Newstalk ZB, who once again took home the Best Talk Presenter – Breakfast or Drive.

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