Two Auckland-based industry professionals have banded together to start a new boutique agency, Some Damn Agency, officially launching on Monday 1 July.
Monthly Archives: June, 2019
The Step Up Sky Tower Stair Challenge offers a rare opportunity for the general public to access the Sky Tower’s 1,103 stairs, all in support of Leukaemia & Blood Cancer New Zealand (LBC). LBC has partnered with Auckland-based agency Chemistry to shout about the event.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
We’ve given the mic to the industry’s future leaders. Josh Reiri-Allen, a senior digital manager at Carat New Zealand, shares his thoughts on adland.
The results of the second GfK Radio Survey for 2019 are out and MediaWorks and NZME both have plenty to shout about, as commercial radio continues to assert itself as a dominant media with New Zealand audiences.
Gray Matters: Using music in advertising, the future of radio, where to next on social media, and taking sexism out of the industry.
Part of its mission to introduce carnivores to meat-free options, Hell Pizza has taken customers by surprise with its latest meat-free concoction: the meat-free Burger Pizza.
It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.
But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?
What a difference a decade and a half makes. With the announcement that Apple will shut down iTunes, its loved/loathed music platform, media commentators are doing something of a stocktake.
The Spinoff has announced the launch of The Spinoff Members, a new venture for the company and a first for a New Zealand media brand.
What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?
Reading your insurance policy shouldn’t be like reading another language filled with jargon, according to the latest campaign from Tower Insurance by BC&F Dentsu.
Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
Lotto New Zealand has released ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. The series began in 2015 with ‘Pirate Ship’ and was followed by ‘Mum’s Wish’ in 2016 and the award-winning ‘Armoured Truck’ last year.
It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.
This year, local agencies have been seeing Bronze at Cannes and that trend continued over the weekend as Colenso BBDO took home three Bronze Lions.
Clemenger BBDO has taken home a Bronze Lion overnight at Cannes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Tax and payment services company Hnry has revealed itself to be the company behind ‘The Lost Receipt’ campaign, which has popped up on billboards, radio ads and Instagram posts in the last week.
Industry happenings at MBM, Socialites and Scroll Media.
Last night, New Zealand’s radio talent stepped out from behind the microphones for the 2019 NZ Radio Awards. The big winners on the night were ZM, judged the Station of the Year – Network, and Mike Hosking, of Newstalk ZB, who once again took home the Best Talk Presenter – Breakfast or Drive.
At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”
Graham Medcalf takes a look at the week that was, covering stereotypes in advertising,
We’ve given the mic to the industry’s future leaders. Heidi Thompson, an account director at Drum, shares her thoughts on adland.
Merkle, Dentsu Aegis Network’s data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).
VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
With Aotearoa the first place to see the sun, Tourism New Zealand’s new brand campaign – ‘100% Pure Welcome – 100% Pure New Zealand’ – has New Zealanders sharing a ‘good morning world’ welcome message every morning for the next year.
The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
Colenso BBDO has taken home three Bronze Lions – two in the Film Craft category for ‘I’m Drinking It For You’ for DB Breweries with Sweetshop and Spark’s spot ‘Wedding’ with Finch Sydney. The third for ‘Kupu’ for Spark in the Digital Craft category.