Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years’ digital marketing experience in some of New Zealand’s top advertising agencies. However. that doesn’t mean she hasn’t made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she’s learnt from all her years in business – and the important lessons she learnt from them.
Overnight Special Group picked up the first Cannes Lion for New Zealand, with ‘Shark Bait’ for Uber Eats taking a bronze in the Outdoor category.
We’ve given the mic to the industry’s future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.
Sue Squillace has been appointed chief executive of Carat Australia and New Zealand. She joins Carat from Spark Foundry where she held several leadership roles – most recently as chief executive since 2017.
Tourism New Zealand on what sets New Zealand apart, and an opportunity for you to help shape the country’s story.
Pinnacle Life’s first campaign with YoungShand asks Kiwis to think about what makes them feel lucky and take a look at the consequences when they’re no longer there to protect them.
Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we’ve teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.
The first shortlists for the 2019 Cannes Lions have been announced and among the finalists are FCB, Colenso BBDO, Clemenger BBDO, and Special Group.
After a competitive pitch, Vocus Group New Zealand has appointed VMLY&R NZ as its agency partner for Orcon and Slingshot.
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
We’ve given the mic to the industry’s future leaders. Tom Davies, a creative at Special Group, shares his thoughts on adland.
Graham Medcalf takes a look at the week that was, covering accuracy in research, communicate to a socially-conscious younger market, and geo-marketing.
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
Labour came to power promising big boosts to public broadcasting but last week’s Budget offered only stop-gap increases “pending major policy decisions.”
Ben Rose, general manager of newspapers at Stuff, reflects on discussions about the future journalism and business models for print at the World News Media Congress.
NZME’s punt on the paywall appears to be paying off, with CEO Michael Boggs saying New Zealanders have put a high value on the importance of quality journalism by backing NZ Herald’s digital news subscription service – the paywall has reached 10,000 subscribers in just six weeks.
GroupM once again has a chief executive role in New Zealand, promoting former Wavemaker MD and GroupM chief operating officer Chris Riley into the position.
Industry happenings at Chimney Group, Pead PR and Sweetshop.
The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.
We’ve given the mic to the industry’s future leaders. Jae Woo Park, a digital designer at Saatchi & Saatchi, shares his thoughts on ad land.
OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.
WPP AUNZ has announced that VMLY&R global commerce leader Jon Bird will relocate back to Australia from New York to take up the role of regional chief executive officer of VMLY&R Australia and New Zealand, commencing early July.
Meridian has launched a new brand platform that celebrates how Kiwis will go to great lengths to keep New Zealand clean and beautiful.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Air New Zealand continues to sit above the rest of the brands on the social scoreboard – dominating all social media platforms except YouTube.
