TBWA\New Zealand has hired Guy Roberts as its new executive creative director across TBWA and Eleven PR. Roberts was formerly with Saatchi & Saatchi Auckland.
Monthly Archives: June, 2019
Deals, expansions and acquisitions across the industry.
Graham Medcalf takes a look at the week that was, covering magazines and paywalls, influencers and objectives, the privacy act, and artificial intelligence taking over marketing.
Michael Goldthorpe, Hunch managing partner, on Volkswagen’s latest campaign.
The inherent generosity of New Zealanders serves as the inspiration behind Lotto New Zealand’s latest campaign with DDB, ‘Kiwis Helping Kiwis’.
Ford’s gone back in time in a new campaign by BBDO New Zealand to show how it’s become embedded in Kiwi culture.
When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. However, these people also have a talent for communicating ideas at a time when New Zealand has a base-level awareness of the problem, but not a deeper understanding or the tools to fix it. In part two, Elly Strang talks to the new wave of creators who are coming up with inspiring solutions to confront our mental health problem head on.
Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.
Bauer Media Group has announced the appointment of Tanya Walshe to managing director of Bauer Media New Zealand, following news of former managing director Brendon Hill moving to be chief executive officer of Bauer Media Australia and New Zealand. Both appointments took effect this month.
New Zealand Racing Board’s head of strategic marketing and last year’s Marketer of the Year, Simon Jarvis, has hung up his hat to move to New York, where he’s the new vice president of marketing – Sportsbook for the theScore Inc. Before leaving, he fills us in on his achievements at TAB and shares his thoughts on New Zealand’s marcomms industry.
When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. In part one of a series, Elly Strang looks at the scale of the mental health problem in New Zealand’s creative industries.
Māori Television has appointed its acting chief executive Shane Taurima, a veteran broadcaster and former Māori Party candidate, to permanently take over the role.