Whittaker’s wins May’s Ad Impact award

The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.

Colmar Brunton tested a range of advertisements across many different categories but decided it couldn’t go past Whittaker’s spot ‘A journey from Bean to Bar’.

The advertisement, featuring Nigella Lawson, takes the viewer on a journey from Ghana to Porirua, showing the worldwide processes which go into making Whittaker’s chocolate. 

The Whittaker’s advertisement won the Colmar Brunton Ad Impact Award for three key reasons:

  1. Differentiation
  2. Brand Love
  3. Persuasion

See the below infographic for more information about the May Colmar Brunton Ad Impact award:

This time last year, Whittaker’s was winning the May 2018 Ad Impact award for ‘What would Nigella think of our new caramel filling?’ by Assignment.

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