July was a mixed month for advertising, with no clear winner of the Colmar Brunton Ad Impact Award.
Winning TV creative needs to show strengths across four key metrics; enjoyment, branding, persuasion and impact.
While no one advertisement this month performed well across all key metrics, there were three ads which stood out for their strengths in specific areas:
- Branding – KFC’s ‘Open Kitchen’
- Persuasion – Fly Buy’s ‘Fly Buys Millionaire’
- Impact – Milo’s ‘30% less added sugar’
See the below infographic for more information about the July Colmar Brunton Ad Impact Award.