No winner for July’s Ad Impact Award

July was a mixed month for advertising, with no clear winner of the Colmar Brunton Ad Impact Award.

Winning TV creative needs to show strengths across four key metrics; enjoyment, branding, persuasion and impact.

While no one advertisement this month performed well across all key metrics, there were three ads which stood out for their strengths in specific areas:

  1. Branding – KFC’s ‘Open Kitchen’
  2. Persuasion – Fly Buy’s ‘Fly Buys Millionaire’
  3. Impact – Milo’s ‘30% less added sugar’

See the below infographic for more information about the July Colmar Brunton Ad Impact Award.

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