Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

  • Ad Impact
  • June 14, 2018
  • StopPress Team
Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton's Ad Impact Award.

Its latest ad, ‘What would Nigella think of our new caramel filling?’ tells the story of how founder James Henry Whittaker came to New Zealand to find a better way, and leading the journey is Lawson. Her outfit changes transition the spot from generation to generation until she ends in the present, with the brand’s new caramel products.

The TVC is the creation of Assignment Group and Flying Fish.

‘What would Nigella think of our new caramel filling?’ won the impact award for its performance in three key areas:

  • Branding
  • Talkability
  • Persuasion

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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