Toasted to perfection: Vogel’s takes out September Ad Impact Award

Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.

The campaign shows a story of Kiwi kindness in the face of a power cut, as the protagonist goes in search of the perfectly toasted Vogel’s for breakfast.

According to Colmar Brunton, the ad won the award for its strength in three areas:

  1. Brand Love
  2. Talkability
  3. Impact

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