A three-year campaign supporting customers to discover their inner stylist and become interior creatives has led Homestyle magazine and Citta design store to claim the top content marketing prize in the Magazine Media Awards. Anna Bradley-Smith spoke to Nicholas Burrowes, general manager of The Pluto Group about the strategy and the impressive results.
Monthly Archives: April, 2018
ANZ, Pak’nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.
NZME is showing its support for the RSA’s annual Poppy Appeal with a campaign asking its readers and listeners to donate and #PinAPoppy to their social media pages.
Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what’s on the rise, what was impressive, things that need to stop and things marketers need to do more of.
Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.
Y&R New Zealand has announced Josh Moore has resigned and will leave the agency to pursue a new opportunity.
The Project has released a new campaign which aims to define its role as the 7pm news and current affairs show for viewers. The new launch aligns with the change of hosts as Jeremy Corbett fills the shoes of departing comedian Josh Thomson.
Industry happenings at Strategy Creative Christchurch, Century Film Studio, BlacklandPR and Bauer.
Ever feel rejected by your snobby cat? Dine and Colenso BBDO have come up with a solution – launching a new product, Creamy Treats, to bring cat and owners together, alongside a web app designed to help cat owners know if their pet is really rejecting them.
Kiwibank has bid farewell to its general manager of marketing communications Regan Savage by making him the centre of an ad.
Finalists for the 2018 Voyager Media Awards (formerly Canon Media Awards) have been announced and last year’s winners, New Zealand Herald, Weekend Herald and Stuff, are no doubt hoping for another successful night.
StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.
New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In an age where digital seems to be the medium on everyone’s lips, TSA Limited looks at three ways print has the ability to connect and engage powerfully with consumers.
Kiwibank, Nigel Latta and TVNZ are back for a second season of Mind Over Money – this time revealing people’s money personalities and how this impacts on relationships.
Interactive ad spend continues to boom with a record $923 million in 2017 according to IABNZ’s Ad Spend Report Q4 – a seven percent year-on-year increase.
Keep New Zealand Beautiful is back on screens for the first time since the 90s and this time, it’s teamed up with FCB to deliver Mama Nature, a no-nonsense character on a mission to stop Kiwis littering.
While the marketing world got caught up in the digital frenzy, did we lose sight of our most reliable friend – print? With the surge of…
Fashion Quarterly is a legacy title that has taken brand extensions to the next level. Jaime Breitnauer talked to editor Sally-Ann Mullin, and digital editor Kelly McAuliffe, about how they redeveloped the brand to win the Best Magazine 360 Award in 2017.
Insurance companies and creativity aren’t normally known to rub shoulders, however, Vero and Big have teamed up with something a little different for its latest campaign released on Monday night.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.
Spark, Facebook and Colenso have joined forces to create the Tall Shorts Film Festival, flipping the traditional landscape film format on its side with a vertical-format film festival for the mobile age.
Val Morgan has started the roll out of a new thought leadership piece, The Power of the Big Screen: The Role of Cinema in the Mix. Conducted by Kantar Millward Brown, the study looks at the role of cinema in the broader audio-visual mix.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how…
Saatchi & Saatchi is working with Toyota to bring to life the ‘Drive Happy Project’ with a collection of animated monsters.
April Fools’ Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We break down the contentious day of false advertising, crooked campaign strategies and playful product launches.