Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.
Monthly Archives: April, 2018
Phantom Billstickers, Lewis Road Creamery & MBM have teamed up to deliver ‘goodness on a poster’ to launch Lewis Road Creamery’s new breakfast drink.
Diversity over discrimination is the message from Insurance company AIG’s latest campaign starring members of the All Blacks and Black Ferns. We ask Matthew Walker, senior vice president and regional chief marketing officer at AIG Japan, some questions about the campaign.
Back in 2008 Leon Kirkbeck and Michelle Walshe decided to turn the back bedroom of their Te Atatu Peninsula home into Augusto. There, they plotted to bring together talent from TV production and ad agencies to make production more effective and establish a different, more multi-faceted, client-centric culture, and it’s a move that’s paying off. 10 years later Augusto has a 41-strong local team, a New York office and a desire to keep shaking things up. We check in with Kirkbeck and Walshe to hear how business is going, how new technology is extending its offer and what’s in store overseas.
Entries are now open for the 2018 TVNZ-NZ Marketing Awards. Need a little inspiration for your entry? Take a look at how Mercury
recharged its brand batteries to give the business a jolt of new (wonderful) energy and win last year’s Supreme Award.
The Advertising Standards Authority have released its 2017 report on New Zealand’s advertising revenue, with digital leading the way and outdoor with a massive leap in return.
It’s been a big week in adland as the winners of D&AD and The Webbys have been announced. Local agencies walked away with 21 pencils and six Webbys, with Colenso BBDO, Y&R and Assembly picking up gongs at both events.
Is your brand leaving a lasting impression through sound? StopPress talks to radio advertising expert Ralph van Dijk on the power of audio branding and why some sonic creations stay with the listener longer than others.
Instant Finance and Contagion have launched the Makers of Possible campaign, where its key message to Kiwis is that they are here to help them make their dreams possible.
When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.
UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.
NZ Post is set to increase its prices so what does this mean for businesses reliant on its services to reach customers? We speak to magazine publishers about how the increase will affect their businesses and customers, as well as the Marketing Association and members of the banking industry to hear what it means for those sectors.
Energy Online has launched its winter campaign by introducing a new character – a bloke called Steve who delights in taunting his neighbourhood with his summertime vibes during winter.
Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network.
Just as the marketing industry is changing, so too are the TVNZ-NZ Marketing Awards. The Sector awards, which recognise the best-in-breed marketing within specific industry categories, remain unchanged, but we have added two new Excellence awards – Best In-House Marketing and Long-Term Agency Partnership – and changed some other awards (Best Collaboration, Best Internal Marketing Strategy and Best Purpose-Driven Marketing Strategy) to reflect some of those industry shifts. Think your results stand out? Here’s the thinking behind the changes and what the judges are looking for.
Clemenger Group New Zealand has announced that Craig Whitehead has resigned as chief creative officer at 99, effective at the end of June.
Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.
Digital Arts Network managing director Stephanie Creasy discusses what keeps her up at night as a part of a new series in conjunction with Tech Futures Lab.
Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.
‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor NZ, which will start up on Sunday at 7 pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.
The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is serving up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.
Sky TV is giving audiences a taste of the drama in its line-up in a dramatic ‘Poisoned Chalice’ campaign by DDB.
With all 12 stars announced, the promotional videos for MediaWorks’ Dancing With The Stars were released this week featuring a dance-off between the competitors. StopPress speaks to executive creative director Ant Farac about how it’s given the show a new look for this season.