Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Monthly Archives: April, 2018
Lightbox and Spark PR & Activate have given Suits a Kiwi twist, by creating a local version of the American TV show to promote the arrival of its new episodes.
Industry happenings at Carat, NZME, Pure SEO, Thick as Thieves and Stuff.
Underwear and lingerie brand Triumph is celebrating women coming together in its global campaign ‘#TogetherWeTriumph’ that’s launched in New Zealand.
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
With the proliferation of agencies in New Zealand, Paul Catmur muses over what makes the perfect partner.
Wellington-based digital agencies Springload and Touchtech have announced a merger and will now trade under the Springload brand.
The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, less resource, less expenditure and, in many cases, less readership of the traditional print products. So how has the modern-day magazine editor had to adapt? How are they using their influence and harnessing opportunities? Findlay Buchanan talks to some of the country’s best.
Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest ‘Human Nature’ campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.
The rise of digital advertising alongside traditional print forms feed off consumers keeping their eyes on the page or the screen, but what about those who extend their gaze to the sky? It too is an area for advertisers to make their mark and checking in with Fletcher McKenzie, a feigned Kiwi skywriter and a man fanatical about aviation, it’s clear the weather-dependent medium still has its place in the marketing mix.
Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.
The call for entry to the TVNZ- NZ Marketing Awards has opened and the Marketing Association and NZ Marketing/StopPress want marketers of all industries to show their strategy, thinking and results.
Mango Communications’ Noeline van den Berg takes a look at the importance of impactful real-world experiences during a time of brand clutter.
FCB chief brand officer David Thomason discusses what keeps him up at night in the first of a new series in conjunction with Tech Futures Lab
There might not be any art on the walls yet, but Culture & Theory is making its mark on its new ninth floor home in Auckland’s CBD with plenty of Post-it notes. What appears to be patterns on the wall are, at closer inspection, carefully considered strategies laid out to tackle the unique problems of clients.
Spark and TVNZ’s bid to secure the rights to bring New Zealanders the Rugby World Cup 2019 has been successful.
G.J. Gardner Homes has launched a new brand campaign ‘We’re locals like you’ via 99’s content production unit, The Workshop. The campaign includes six TVC’s shot across the country in a range of community settings.
WorkSafe New Zealand is encouraging Kiwi workers to “get talking” about health and safety with a new campaign via Assignment Group.
Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report, that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
oOh!media is live streaming TVNZ’s Gold Coast 2018 Commonwealth Games coverage on its Excite panels in New Zealand shopping centres.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?
New Zealanders wanting to watch the 2018 Commonwealth Games action while out and about will have the opportunity as APN Outdoor brings highlights from the Gold Coast to its digital network.
Rebel Sport wants to inspire Kiwis to make the most of each and every day and to do that, its latest campaign showcases someone that lives and breathes that sentiment – rugby player and firefighter Rebecca Wood.
In the wake of Colenso unveiling its new operating model, featuring Colenso&Co, ColensoCX, Colenso Ventures and Colenso Studios, we talk to managing director Scott Coldham about the new model and how it’s advancing the agency in the face of a changing industry.
Setting up a media business during the global financial crisis might sound like a recipe for disaster but Mindfood is this year marking its 10th anniversary. To learn how it’s evolved over the years, we sit down with editor-in-chief Michael McHugh who reflects on the past, the present and the future of the celebrity endowed local and global content-machine.
The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.