News
The harsh reality of bullying
The ‘In Real Life’ social experiment takes a look at what happens when online bullying is taken offline and the result is an uncomfortable but powerful campaign.
Monthly Archives: October, 2017
News
Ads of the Week: 17 October
A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Features
TVNZ-NZ Marketing Awards 2017: Karma Cola puts money where mouths are
Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the heart of what they do and so far, that devotion to purpose is paying off.
Partner articles
Linkage analysis: data’s hidden stories
Ipsos’ Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.
News
Vodafone announces Vodafone TV, brings together Sky, free-to-air and Netflix in one place
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country’s first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.
News
Ghostly treats: M&M’s Halloween haunting with a local twist
With a live feed coming from a historic house known for spooky sightings, M&M’s is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
News
ASB True Rewards campaign and rebrand keeps law and order via With Collective
WiTH Collective and ASB are using Kiri, the ‘True Rewarden’, to help Kiwis rediscover the True Rewards programme.
Features
TVNZ-NZ Marketing Awards 2017: Lion’s journey to reignite the beer market
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Features
TVNZ-NZ Marketing Awards 2017: Lion reignites the beer market, picks up Brand Extension/Innovation, Best Partnership and FMCG awards
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
News
Seeking model with adventurous spirit: Hallenstein Brothers kicks off summer with African safari
Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
News
‘It’s like crack cocaine’: Effies international judge Chris Baker on the harmfulness of short-term thinking
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
News
Exit Interview: Paul Gardiner, Bauer
Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.
News
No cone left behind
Take a trip around Auckland and you’ll likely spot a road cone in a place other than the road. Trees, statues and traffic lights are popular places for people to place road cones and now, Auckland Transport is on a mission to get its cones back.
News
The Compendium: 13 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings and Shakings: 13 October
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
News
Sage advice from a departed legend
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.
News
Pizza Hut delivers the pizza parka
To celebrate the launch of its new thermal-equipped delivery system, Pizza Hut has joined the likes of KFC and McDonalds by releasing his own line of apparel.
News
Carat New Zealand picks up local L’Oréal account—UPDATED
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
News
MDS students throw a creative punch for Cure Kids
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year’s spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
Features
TVNZ-NZ Marketing Awards 2017: Kiwibank breaks the ice to win Financial and Banking Award
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
News
Fleur Head set to depart FCB for Wellington
FCB managing director Fleur Head has resigned from the agency and plans to return to her hometown of Wellington by the end of the year.
News
Singalong in Icelandic
Is Iceland’s tricky language stopping you from visiting the country? Inspired by Iceland has the solution in a catchy karaoke song.
Features
TVNZ-NZ Marketing Awards 2017: How Sovereign’s healthy option won it Best use of Customer Insight/Data
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
News
Horse’s Mouth: Louise Bond, PHD
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
Opinion
Lessons from ‘The Most Interesting Man in the World’
WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.
Features
1992 vs 2017: David Gibbs compares radio surveys separated by a quarter-century
“Imagine stations with those shares now,” said radio industry veteran David Gibbs upon seeing radio survey results from a quarter-century ago—a fitting response, given there was once a single station with an 18 percent share of New Zealand ears. We look back to see how much radio has changed.
Partner articles
How GrownUps become a heart saver
With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
News
Escape your budget reality
KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it’s like flying with an airline that includes everything in the cost of the ticket.
News
Game of frames: Phantom’s Ethan Ruffles on bringing creative ideas to life
The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.
Features
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.