Monthly Archives: December, 2016

Partner articles
A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity
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With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin McKenzie discovers, magazine brands also tap into the cult of personality, but manage to do it with an air of distinction, a higher level of integrity and a greater understanding of their audience.