News
Year in Review: Spencer Bailey, Facebook
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Spencer Bailey, head of Facebook New Zealand, has to say.
Monthly Archives: December, 2016
News
Year in Review: Simon Coley, Karma Cola
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Simon Coley, co-founder of Karma Cola has to say.
News
Year in Review: Shayne Currie, NZME
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Shayne Currie, managing editor at NZME, has to say.
News
Year in Review: Andrew Reinholds, OMD
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Reinholds, managing partner at OMD has to say.
News
Year in Review: Fiona McLeod, CreateMe
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Fiona McLeod, managing director at NZME’s CreateMe, has to say.
News
Year in Review: Hilary Barry, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s Hilary Barry has to say.
News
Brands offer up seasonal safety suggestions
As offices wind down and the summer sun takes full effect, a number of brands are giving timely warnings to drink responsibility and stay safe.
Opinion
Too late, your kids’ presents have already been unwrapped
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
News
Year in Review: Jordanna Murray, Microsoft New Zealand
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jordanna Murray, Microsoft New Zealand’s Windows and Surface product marketing manager, has to say.
News
Year in Review: Fletch, Vaughan and Megan, ZM
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what ZM’s Fletch, Vaughan and Megan have to say.
News
Year in Review: Lyndsey Francis, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Lyndsey Francis, general manager of content solutions, at TVNZ has to say.
News
The Last Post: the comfort of old shoes
After his first year as editor of StopPress and NZ Marketing, Damien Venuto reflects on the unexpected connections between old shoes, creativity and The Rocky Horror Picture Show.
Partner articles
Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.
Opinion
A dairy dilemma: Lewis Road Creamery takes aim at Fonterra’s ‘salt-of-the-earth’ positioning
Fonterra’s recent ad campaign has pushed hard on the “co-operative over corporate” image. But has Lewis Road Creamery’s open letter shattered those efforts?
News
The Social Club on where influencer marketing is heading next in New Zealand
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
News
FCB’s chief executive Brian van den Hurk announces his retirement
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
News
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Stuck on ideas? Enter the 360 virtual reality shower
The One Show bring you brainstorming—without the bath.
News
Spark scales a mountain of delays, opens three more courts for The Boroughs
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
News
Saatchi & Saatchi Design Worldwide shuts local office, staff moves on
After a decade of giving brands and products award winning looks, Saatchi & Saatchi Design Worldwide closed its doors at the end of October. We take a look at the closure and where the team are now.
News
Top ten most-read StopPress stories of 2016
It goes without saying that every year has its highs and lows, and as we over at StopPress look to wind down the last 365 days with a tipple and a cheer, it’s also time for us to look back at which stories really managed to hit the mark in 2016.
News
Index is giving Tinder users a dose of inspiration
In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.
News
Newsroom secures Holden as first sponsor—UPDATED
Newsroom, the news website being launched by Tim Murphy and Mark Jennings, has secured car brand Holden as its first founding partner.
News
Podcast #6: Colleen Ryan on what it takes to change people’s minds
In our latest podcast, we chat TRA head of strategy Colleen Ryan about how we can crack through the wall of stubbornness and encourage consumers to change their minds about things.
News
Air New Zealand set to choose its media agency, OMD, PHD and Carat slog it out
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
News
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Resn and HP team up to visualise sound
Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.
News
FCB Red’s Curt Munk on the future of shopper marketing
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB’s retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
News
Clemenger Group melds Auckland arms of Touchcast and Proximity into Colenso BBDO
Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?
Opinion
Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country’s best ever summer ads
Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.
News
Paspaley Pearls and Special Group team up for another epic adventure
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.