Monthly Archives: December, 2016
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jordanna Murray, Microsoft New Zealand’s Windows and Surface product marketing manager, has to say.
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.
Fonterra’s recent ad campaign has pushed hard on the “co-operative over corporate” image. But has Lewis Road Creamery’s open letter shattered those efforts?
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
The One Show bring you brainstorming—without the bath.
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
After a decade of giving brands and products award winning looks, Saatchi & Saatchi Design Worldwide closed its doors at the end of October. We take a look at the closure and where the team are now.
In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.
In our latest podcast, we chat TRA head of strategy Colleen Ryan about how we can crack through the wall of stubbornness and encourage consumers to change their minds about things.
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB’s retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?
Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.