Monthly Archives: December, 2016

Partner articles
Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
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Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.

News
The Social Club on where influencer marketing is heading next in New Zealand
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As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.

News
Top ten most-read StopPress stories of 2016
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It goes without saying that every year has its highs and lows, and as we over at StopPress look to wind down the last 365 days with a tipple and a cheer, it’s also time for us to look back at which stories really managed to hit the mark in 2016.

News
Index is giving Tinder users a dose of inspiration
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In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.

News
Resn and HP team up to visualise sound
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Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.

Opinion
Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country’s best ever summer ads
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Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.

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