Monthly Archives: April, 2015

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Sky brings Game of Thrones back to Aotea Square, asks Kiwis to choose between Iron Throne and British Monarchy
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So regularly was Sky TV’s ‘Bring Down the King’ promotion for season four of Game of Thrones awarded at the recent Axis Awards that host Jesse Mulligan at one stage sarcastically quipped “you might’ve heard of this campaign,” before handing out yet another gold to ‘Bring down the king’. And the campaign has certainly travelled around, picking up a slew of gongs for DDB on the international circuit. Now, following on from the success of this campaign, DDB and Sky have again combined social media and experiential elements for the promotion of the latest season of the hit show.

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Rise of the machines: Digital Store’s Louise Lawton on digital recruitment
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For the most part, recruiters serve as the link between the skills employers want and the capabilities employees have. At its simplest, this implies that a clearly defined role necessitates an employee with a very specific skill set. However, when it comes to digital roles, specificity is exactly what’s absent. These roles are constantly evolving, meaning that employers sometimes don’t even know exactly what they should be looking for. And to overcome this problem, the Digital Store founder and consultant Louise Lawton believes that agencies should turn to recruiters who specialise in digital recruitment.

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The long, slow wait
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Sadly for the French, they often have to wait up until a year for an American show to broadcast after its US launch. BETC Paris has depicted their struggle through this Game of Thrones-esque parody ad that seems stuck in slow motion.

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A life-saving dot
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A non-profit organisation in India has come up with an incredible initiative to ensure Indian women are getting enough iodine by administering the essential mineral through bindis (or ‘life-saving dots’ as they have been dubbed).

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Newstalk ZB releases its first TVC in ten years the weekend before Paul Henry launch
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From the outset of the announcement that the Paul Henry Show would run concurrently across TV and radio, MediaWorks made clear its intention to drive its audience share in the morning slots, which have until now been dominated by NZME on the radio side and TVNZ on TV. But NZME isn’t simply sitting back and spectating the arrival of Henry. For the first time in ten years, Newstalk ZB has released a TVC, which is somewhat unsurprisingly voiced-over by NZME’s cross-channel star Mike Hosking.

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MyTax.co.nz brings back energised moustache man, aims to reunite Kiwis with their money
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Tax season is upon us, and in its stead it brings long complicated IRD forms, scary non-compliance letters and a slew of advertisements that promise tax refunds. These marketing campaigns extend across all available channels and offer users a faster means by which to complete the sometimes arduous process of applying for a tax refund. Over the last few years, MyTax.co.nz has been one of a handful of companies encouraging Kiwis to look into whether or not they qualify for a tax refund—and this year is no different.

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A guide to gluten intolerance
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JP Sears is an infinite pool of spiritual wisdom. Through his YouTube channel you can learn ‘How to Make Real Friends’, ‘How to Become Ultra Spiritual’, ‘How to Become a Vegetarian’ and more. And in one of his latest clips he takes aim at those who are gluten intolerant.

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Fluxx creates sustainable garden activation for SCA at Volvo Ocean Race
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Throughout the month of March, Auckland was host to an international fleet of racing yachts and their crews taking part in the Volvo Ocean Race. After winning a three-way competitive pitch, experiential agency Fluxx was asked to come up with activation and sponsorship concepts for the SCA (known as Asaleo are in NZ) all-female racing team. In response to this brief, Fluxx worked with the global SCA and local Asaleo Care teams to bring their activation ideas to life.

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Real, uncut, unedited: the growth of user-generated content
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Approximately 300 hours of video content are uploaded to YouTube every minute—and the vast majority of it is created by regular users who capture personal experiences with Go Pros, smartphones and laptop cameras. So prolific is this trend of user-generated content that millennials are now sometimes referred to as Generation C, for Generation Content.

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MediaWorks, Sky, TVNZ and Spark unify in fight against global mode—UPDATED
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Rarely do the players in the TV market set aside their fierce competition and come together in support of a common cause. However, the emergence of global mode options on internet service providers Slingshot, Orcon and other companies has risen sufficient concern for MediaWorks, Sky, TVNZ and Spark (the owner of Lightbox) unify. A joint statement by the quartet of companies today stated that they are “taking action against internet and technology companies who sell and promote services that enable access to international geo-blocked TV and movie services.”

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Returning the final bottle
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Vodka brand J.A. Baczewski created a short film, which really pulls on the heartstrings, about a 94-year-old man who is in the possession of a very old unopened J.A. Baczewski vodka bottle, which he wished to return to the legal heirs of the brand owners after stealing it during the second world war.

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In the skin of Norman Bates
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Social TV agency Darewin has released a new campaign to promote the third season of the 13ème Rue (part of NBCUniversal) series Bates Motel. And for it, the agency has created a site that puts you in the skin of famous Psycho character Norman Bates.

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NZ Herald and World Vision put the spotlight on the forgotten millions, raise over $300,000 for Syrians in need
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13 March marked the fourth anniversary of the Syrian Civil War, an ongoing human rights crisis that has resulted in over 220,000 deaths, left 6.5 million people across the nation displaced and caused over four million to flee across the border. And although people in New Zealand are aware of the war, such statistics quoted in isolation do not provide a real sense of the loss that innocent people caught up in the skirmish. So in an effort to present the human side of a story that is often lost in big numbers, World Vision partnered with NZ Herald to launch The Forgotten Millions campaign, which uses a journalistic approach to telling the stories of the people in Syria.

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Brands unleash April Fools’ Day trickery—UPDATED
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Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine’s Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here’s a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

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Half the nation tunes in to watch the Cricket World Cup final
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he Cricket World Cup final on Sunday saw nearly half the nation sitting on the edge of their seats rooting for the Black Caps as Sky’s viewer ratings soared. The 11-hour match attracted a whopping 1,964,500 viewers across Sky Sport and Prime TV, with free-to-air channel Prime posting its highest ratings ever, according to Sky’s director of communications Kirsty Way.

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I watch: a look at the data harvesters
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FCB senior planner Keith Pinney looks at how electronic giants are harvesting our data while keeping one eye on the future in preparation for a time when the ones and zeroes we voluntarily relinquish become incredibly valuable.

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