Monthly Archives: March, 2014

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The double entendre continues as Barnes, Catmur & Friends enlists Pamela Anderson for new ‘Crack a Woody’ campaign
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Technically, sex and alcohol aren’t meant to mix when it comes to advertising alcohol. That hasn’t stopped it from happening quite regularly over the years, with the Tui girls and an erection pun from Independent Liquor’s Woodstock brand treading a fine line. But Barnes, Catmur & Friends has continued the ‘Crack a Woody’ joke with a big new campaign featuring former Baywatch star and PETA crusader Pamela Anderson.

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NZ@SXSW 2014: Sarah Robb O’Hagan
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For the past week, Contagion’s Tom Bates has been hangin’ with the geeks and soaking up the knowledge at SXSW Interactive in Austin, Texas. And while he was there he caught up with a few expat Kiwis doing big things. First up, Sarah Robb O’Hagan.

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Warmth of the human touch
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In the middle of the polar vortex that held North America in its icy grip last winter, Toronto-based Cossette gave Canadians a Duracell-powered incentive to remove their hands from their pockets.

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Gladeye takes Antarctic trek with Air New Zealand
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Gladeye carried out the full range of digital services in creating a site that showcased Air New Zealand’s support of scientific research in Antarctica. The website made full use of imagery and video supplied by National Geographic. Plus: Gladeye gets international recognition for its own site.

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One Percent Collective spreads its philanthropic gospel with mad Albiston ad, steers kids away from dreams of superherodom—UPDATED
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The One Percent Collective is on a mission to inspire more generosity and convince Kiwis to give away a small chunk of their total income. And to raise awareness of its mission, it’s called on the generosity of many others to create an ad that co-founder Pat Shepherd believes is “a bit different to your average charity campaign”.

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Clothes horses and tonsil hockey
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Some of the best examples of content marketing tend to sneak up on readers/viewers/participants, many of whom don’t know it’s an ad and don’t seem to care either. That’s certainly the case with First Kiss, a clip for clothes brand Wren that shows 20 ‘strangers’ in a room locking lips and captures the initial awkwardness and eventual passion. Plus: parodies galore.

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Man vs machine: table tennis star takes on robotic arm in Kuka spot
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Ever since the first Terminator film was released, the question of mankind’s ability to survive against a robotic rebellion has been mooted in popular culture. And now, using this concern as the premise for its new ad, Munich-based Sassenbach Advertising has pitted a Kuka robot arm against German table tennis legend Timo Boll.

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StopPress@SXSW 2014: lessons in fast content from Funny or Die
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Funny or Die’s latest Between Two Ferns clip featuring Barack Obama dominated the internet when it was released yesterday, and was the top driver of traffic to HealthCare.gov and led to a 40 percent increase in visits. It’s also had a host of other big hits. So Saatchi & Saatchi’s digital strategist Ian Hulme found out how they make it happen.

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Special Group’s first campaign for 2degrees targets business owners
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Having already established a strong foothold in the personal consumer market, 2degrees has now set its sights on business clients with an online and outdoor campaign via new account holders Special Group. In addition to featuring the faces of several prominent business owners on billboards, the campaign has also resulted in several updates to the mobile service provider’s website. PLUS: find out why 2degrees is so keen to tap into the business market.

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Attack of the titans
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The trailer for the soon to be released EA game Titanfall is a jaunty little number about two men and their titans. Just when it seems there’s no problem the titan can’t fix, a chaotic battle erupts between the two robots.

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Adidas gets kick out of Messi’s boot
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Adidas has created the game Fast or Fail which it says relies on the power of the social crowd to determine how fast a player can move. It’s a novel approach to marketing a soccer boot and drumming up attendance at the FIFA 2014 World Cup.

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Virtually there
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UK football club Manchester United has teamed with Google+ in the UK to reach out to lazy football fans with a Hangout that lets them make a virtual appearance at the game. Their messages of support will also be beamed out on LED screens at the stadium.

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Tui Beer Plumber campaign best in show for Yahoo
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The Tui campaign that began with a video prank and ended with a stack of YouTube views and media coverage around the globe has won this year’s Grand Prix prize in the Yahoo! Digital Strategy Awards. The campaign’s authentic content resonated with the target demographic, Yahoo! awards organisers said.

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Ministry of Justice introduces Mr Fines, threatens to take licences of offenders
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In response to the growing mound of unpaid fines, the Ministry of justice has launched a new advertising campaign via M&C Saatchi that features Mr Fines, a suited bald man who seems to have been cast out of the mould usually reserved for stereotypical debt collectors. Central to the campaign is a new 30-second TVC in which Mr Fines is depicted as paying visits to various Kiwis and seizing items that belong to them in lieu of payment for outstanding fines.

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