Coliseum Sports Media (CSM), the startup media company that secured the English Premier League football broadcast rights from Sky in New Zealand last year, has branched into a new partnership to broaden viewership among Samsung Smart TV and mobile device users.
CSM has developed Tiger Premier League Pass Presented by Samsung SportsFlow, an app to deliver live games and highlights content on Samsung Smart TVs.
The Premier League Pass app was a collaboration with the one Samsung had already built and released last month in the Google Play store. It aggregates and presents sports news content.
The new Smart TV app is scheduled for release before the end of the 2013/2014 EPL season in May.
CSM chief executive Tim Martin says deal is another step towards adapting to customer needs. “Bringing our content under the Samsung banner allows us to develop a better platform to deliver sports media and to more rapidly introduce higher quality HD steams and other technological improvements we’re making to Tiger PremierLeaguePass.com,” says Martin.
Under the deal, Samsung is the exclusive smart TV partner for Tiger PremierLeaguePass.com until 2016. CSM’s EPL broadcast rights include TV and online.
League games can also be viewed by streaming on PremierLeaguePass.com for a $99 single season pass, $49 per month, $19 per 24 hours or $159 for a platinum season pass.
TVNZ also screens EPL games free to air on Sunday afternoons.
Last year Telecom announced an offer for existing broadband customers to get a 15 percent discount on a PremierLeaguePass.com season pass and a draw for 1000 free season passes.
Rival Slingshot said last year it wouldn’t charge customers to use data while they watched EPL matches.