Author Ian Hulme

[email protected] 2014: lessons in fast content from Funny or Die

Funny or Die’s latest Between Two Ferns clip featuring Barack Obama dominated the internet when it was released yesterday, and was the top driver of traffic to and led to a 40 percent increase in visits. It’s also had a host of other big hits. So Saatchi & Saatchi’s digital strategist Ian Hulme found out how they make it happen.