Warmth of the human touch

In the middle of the polar vortex that held North America in its icy grip last winter, Toronto-based Cossette gave Canadians a Duracell-powered incentive to remove their hands from their pockets.  

As part of the ‘Moments of Warmth’ campaign, Cossette hooked up selected bus stops with built-in heaters that could only be activated if those waiting for the buses created a human chain from one side of the bus shelter to the other. 

Not only did the campaign result in the creation of anthropomorphic batteries, it also gave people a reason to share a human touch at a time when everyone seems to be living in invisible Smartphone cubicles.