News
Ads@6: 1-8 Oct
The top ad spenders of the week. Massive Monday the 5th drew 709.060 viewers on TV One and 425,530 on TV3 – that’s a lotta reach.
Monthly Archives: October, 2009
News
iSnack 2.0 goes Cheesybite or bust
By an online public vote, Kraft’s Vegemite iSnack 2.0 has been renamed Cheesybite. There were seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.
Of the 30,357 people who chose a name, 36 per cent went for Cheesybite – that’s 10,928 votes.
News
Ogilvy’s Kiwibank wins Grand Effie
In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ …
News
Idealog leads online user purchasing
Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.
It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …
News
Icebreaker tears up plastic in NYC
Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …
News
Message in a blob
Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.
An ad for the campaign was filmed in Auckland …
News
Cultural Biggwig to lead Book Council
Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.
He takes over from Maggie Barry, who left the board in July following her move to Auckland.
“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …
News
Apple vs Woolworths logo war
Do you think the new Countdown/Woolies “W” logo looks like an apple? Go figure. Apple certainly thinks so, and has launched a legal campaign to stop the Australian company from using it.
The Sydney Morning Herald reported Woolworths filed a trademark application last August and will plaster the logo …
News
Made from New Zealand opens London office
Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …
News
Blossom Hill directed by Vincent Ward
Who by: JWT London. Director: Vincent WardWho for: Diageo – Blossom HillWhy we like it: Fantastical, filmic, funky – homeboy delivers for the big boys
News
Future bright for digital agency in UK
In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.
Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …
News
“Why aren’t you moving to Aussie?”
Having made the decision to return to New Zealand after a long time spent working in advertising abroad, my colleagues and clients had difficulty understanding why I was choosing not to move to Sydney.
Months before “the best job in the world” competition grabbed the headlines, it seemed that Australia …
News
Got your party frock for the Effies?
Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.
The full list of winners will be posted after the ceremony.
News
Orcon seeks Iggy Pop tarts
The man himself
Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.
The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …
News
Economist mag launches pay wall
The Economist has been readng NBR. Well, that’s how we’re interpreting it.
The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …
News
Conde Nast closes icon
Gourmet: toast
The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.
Founded in 1941 Gourmet is to food what Vogue is to fashion.
Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.
The closure of Gourmet, with the November edition, is in stark …
News
Win a marketing budget for horror film
You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].
If …
News
3 weeks to Marketing event of the year
Got your tickets for the TVNZ/NZ Marketing Awards yet? Seats for the grand affair on October 30 are now extremely limited with only a handful left. Go to the Marketing Association website to register.
The esteemed finalists are:
News
NZ’s first interactive site for online drama
TVNZ’s newest drama lets you drive the plot by texting and getting involved online. It’s an innovative concept for Reservoir Hill, which debuts on Monday 12 October at www.tvnz.co.nz/reservoir-hill.
David Stubbs and Thomas Robins from KHF Media bring this unique format for the first …
News
Healthcare embraces social media, peek at new kidult series
The Media Counsel answers these questions this week: How can healthcare marketers cram extensive product information in a 140-character tweet? How much more is the UK spending on online advertising than on TV? What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV …
Opinion
Customer reviews: gold or turds?
The Media Counsel investigates the ups and downs of online product reviews. Can you turn a negative review around?
Download The Media Counsel’s Consumer Counsel Customer Reviews factoid and let us know if you agree or disagree in the comments.
News
Dream team joins Exposure
Exposure communications company has racked up a ton of high profile, expertly executed ads in the past five years by director Kevin Denholm – Mitre 10, Westpac, Air New Zealand, Toyota, ANZ, Telecom to name a few – the only problem being, Denholm can only be in one place at one time …
News
Vampire role play wins ORCA
The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.
This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect …
News
We are Wgtn animators – hear us roar!
HoverLion is brothers Ned and Rollo Wenlock and producer Rebecca Moore. They are the new animation and motion graphics kids on the block, up and running for just over a month at their Willis St locale. Their impressive CV makes them fresh candidates for TVC creation and production, title sequences …
Awards
Media planning and management course
It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.
From Wednesday 14 …
News
APN Outdoor site for sore eyes
APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life.
You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and …
News
Social media sparks online tsunami appeal
On Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days …
News
MySpace Music launches in NZ
NZ and Australia are the first territories outside the US to launch the MySpace Music platform. Now you have access to a mega-catalogue of fully licensed audio tracks and all the associated features such as playlisting, activity feeds, ringtones and access to iTunes.
As well as music from major labels …
News
PM the lumberjack wins NAB ad of the month
The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.
The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It …