Monthly Archives: October, 2009

News
Australasian creatives rank high at Cannes
By

The first publication from Cannes Lions reports on the most awarded countries in this year’s advertising festival, plus data gathered from the festival in the past ten years.

This year New Zealand won 21 Lions, making it the 11th top country in the world. Australia came in fourth, with …

News
DraftFCB wins Sept Art of the Envelope
By

Congratulations to Jane Jamieson and Leisa Wall from DraftFCB for winning the September Art of the Envelope direct mail competition with their entry ‘Daylight Robbery’ Bond & Bond. Candida, New Zealand Post and Kinetic 121 award each monthly winner with a $1,000 Westfield voucher. And Brodie Lawry from MintFCB was …

News
Paranormal success for viral campaign
By

The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!

How did it get …

News
NZ Auto Salon ready to pimp your ride
By

They know boy racers are into Beemers and babes, so NZ Auto Salon has put both on the cover of its first issue. The November issue goes on sale from 27 October.

The Australian magazine started in 2002 and is the fastest-growing men’s title in the market. Adrenalin Publishing …

News
Competition fierce for event producers
By

New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.

In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …

News
Cyberspace hunt for Stephen King book
By

Stephen King fans are frothing at the mouth to find extracts of his new book, Under the Dome, scattered all over the worldwide web. Launched by Hodder and Stoughton, it’s probably the biggest game of literary hide and seek ever seen.

The epic novel features more than 100 characters …

Awards
Webby Awards call for entries
By

It’s time to spruce up and package your internet presence into winning applications for the 14th Webby Awards. The awards are an internationally respected symbol of success in the digital medium. Last year’s awards received nearly 10,000 entries from over 60 countries worldwide. There are more than …

Awards
RSVP and Nexus Awards entry deadline looms
By

Just a friendly reminder to get your RSVP and Nexus Award entries in by 5pm, Friday 23 October. Brought to you by the Marketing Association and sponsored by TVNZ and New Zealand Post. Show off your outstanding campaigns, get recognised, bask in the adoration of the industry. This year’s …

Awards
Free gig by Damien Binder
By

Paid for enough client lunches lately? Time for you to get a freebie – and brooding alt-rocker Damien Binder’s more than happy to oblige. He’s releasing his third album, While the Wind’s at Your Back, with one show only in NZ, and it’s free. Mark in your …

News
ECD Jeremy Taine resigns from Ogilvy
By

Jeremy Taine has resigned as executive creative director at Ogilvy effective 12 November. Basil Christensen and Damon O’Leary have been named as joint executive creative directors and will oversee Ogilvy’s national creative department.

Jeremy joined Ogilvy when the company he owned with Roy Meares, MTC, was acquired. Over …

News
Beautiful display for the beautiful game
By

An Adshel bus shelter was transformed into a full-on football environment last week.

On Auckland’s Queen St, a whole bus stop was wrapped in images of a grandstand of Arsenal fans. Waiting commuters soaked in the sounds of chants and cheers of thousands of football fans from hidden speakers …

News
O’Sullivan to run Naked
By

Media director Matt O’Sullivan has resigned from Carat to set up the New Zealand arm of Naked, the international media agency.

The well known media buyer and planner was at Carat for a massive nine weeks and previously held senior positions with Media Edge CIA.

His ‘director’ role commences …

Awards
Marketing awards – three reasons to go
By

Got your ticket to the biggest marketing event in the calendar, the TVNZ/NZ Marketing Awards? With only two weeks to go here’s three reasons to attend: Win new business by schmoozing new prospects. Get a new job by schmoozing new employers. Get that winning feeling by schmoozing with …

News
Local script wins at WILDsound Canada
By

Aucklander Glenn Wood has won a screenplay competition at the WILDsound Film Festival in Toronto.

His sports comedy screenplay Heartbreak Knoll, “in the vein of Dodgeball and Blades of Glory”, was selected from over three hundred entries as one of three winners in their fall festival. The first act will …

News
Change of guard at CAANZ
By

Bryan Crawford, group CEO of DraftFCB, is the new elected president of CAANZ for a two-year term.

“I’m honoured to take on the position of CAANZ president,” says Crawford. “The industry has some challenging times ahead. My goal is to do everything I can to ensure the ongoing success …

News
The Darby and Farrier Factor on George
By

George FM has secured two eccentric TV personalities for its Saturday morning slot. Rhys Darby and TV3’s David Farrier are hosting the Cryptid Factor, 8 –10am. The best descriptions of the show are from the funny men themselves.

Cryptozoologists David Farrier and Rhys Darby

Darby says:If I ever …

Opinion
Good and bad behavioural targeting
By

Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.

Read all about it …

News
Keeping it rural: farmers’ fave sites
By

If your business is rural, you’ll want to know NZ’s most popular sites in the rural category for September. Attractive design is obviously not a priority for these websites; it’s all about information, easy navigation and the best deals for Friesan weaner bulls and fricken huge log …

News
Climate justice song: marketing crash & burn
By

Have you heard the celebrity remake of Midnight Oil’s Beds are Burning for the Tck Tck Tck campaign? I’m afraid it’s necessary to see how lame it really is. Critics have been lambasting it for the past week.

How did they get it so wrong …

News
YouTube hits 1 billion views per day
By

The online video phenomenon cracked another mighty milestone last Friday – one billion views per day. That’s more than 11,500 views per second. YouTube’s blog post by CEO Chad Hurley, cutely titled Y,000,000,000uTube, tells us that he joked with Steve about crowning themselves the burger …

Awards
Brainy Breakfast brainstorms Twitter
By

The Marketing Association presents its November Jericho Brainy Breakfast session: all about Twitter. Why is it so big? How do you use it effectively?

Microblogging is put under the microscope and three industry experts report back and answer your questions. Anthony Gardiner, media specialist at NZ Army, Andy Blood, executive …

News
Waiting for a discount? Here’s 25% off
By

Need to reach thousands of mid-high socio women before Christmas? InWaiting has a special offer for November – 25 per cent off all campaigns using HOME NZ magazine. This reduces the rate to $9.40 per magazine for campaigns from 500 to 1500 magazines.

Rate includes: Front cover advertising One month …

Opinion
Kindle, rail, travel moods & more
By

Numbers are crunched by The Media Counsel this week: The % of NZ’s who travelled to get away from someone The % of people downloading Amazon e-books instead of paper The number of software apps in Microsoft Office Starter 2010

News
Apple takes bite of TVNZ
By

Only a week old, the TVNZ application for the iPhone is the number one downloaded free app in the NZ iTunes store.

Apple iPhone users now have access to the whole of www.tvnz.co.nz.

News
Snaps from the Effies
By

A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.

NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …

News
TSB responds to Westpac woes
By

Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.

The ad reads: “Tax avoidance is like under arm bowling. We …

1 2 3 4 5