Monthly Archives: October, 2009

News
2009 TVNZ NZ Marketing awards: both new and improved
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Les Mills' Bodyvive

A sell-out crowd of 370 industry juggernauts donned their glad rags and ventured to the Crowne Plaza on Friday night to honour this year’s best marketers and engage in what can only be described as feverish mingling at the new and improved 2009 TVNZ New Zealand …

News
Get your Crump on
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They’ve been gone for nearly 15 years. But Barry and Scottie are back–and this time, it’s personal.

A new website run by the Crump Family trust and dedicated to all things Barry aims to bring his books, his voice and those fantastic Toyota ads back to life …

News
Reverse signchology
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Firestone Glen Innes wasn’t actually voted worst coffee in East Auckland. But it has been voted ‘most captivating local sign of Friday afternoon’ by a panel of StopPress experts.

News
Oetgen heads outdoors
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Brett Oetgen has been named general manager of the Outdoor Media Association of New Zealand (OMANZ).

Pauline Hanton, chair of OMANZ, says: “We are delighted that Brett has accepted this new role, as it fits with our vision to grow the outdoor sector and better represent the interests of outdoor …

News
McAteer goes south
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It wasn’t too long ago that Patrick McAteer, general manager of New Zealand’s largest post production studio, Oktobor, was announcing four major new appointments.

But now he warrants an announcement of his own.

News
Embrace your sloganic creativity and win better friends
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Town branding, as Jonathan Dodd pointed out in the Herald, has a nasty habit of being exceptionally easy to ridicule, particularly if the slogan that eventually makes it onto the welcome sign is based on lies, unrealistic expectations or blatant straw-clutching.

Of course, town branding can work. But the message …

News
Lizard King finds his musical minions
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The auditions have closed and Iggy has spoken.

As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop’s renowned solo track ‘The Passenger’ online.

News
Melrose placed (at M&C)
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Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.

News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.

Melrose says he wasn …

News
Comp winners bonanza
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We had many excellent entries in our Finish the line cartoon contest, thanks for your wit. We’re spreading the love (beer, actually) with two winners.

From Philip O’Neill: Actually I’m in charge of subscriber-only content at NBR.From Mike Hutcheson: No I’m an Art Director, that …

Opinion
What Kiwi kids do for kicks and more
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This week from The Media Counsel: What percentage of 13-year-olds have mobile phones? You’ll smack your gob in disbelief. Why do you need to be on LinkedIn? Hitwise Lifestyle slices and dices Kiwi web traffic for our corporate consumption. Size does matter – Aussie marketers talk up 2010 budgets.

News
DDB scoops Caxton Awards
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The 35th Annual Caxton Awards and Seminar were held in Coolum, Queensland on the weekend, showcasing the best newspaper ads Australasia had to offer this year. Print isn’t dead, it just smells funny when it comes off the press.

Only seven agencies won Caxtons, out of 17 that were …

News
Bright sparks make Telecom shine
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After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.

Several graphic and multimedia artists created original artwork to help illustrate the ‘heroes’ and what makes them spark. The images are effectively …

Opinion
Kiwi brings Westfield UK into digital age
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Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.

Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …

News
Top 10 trends in branding
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San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.

Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.

It’s sober, essential reading. Visit www.trendsinbranding.com.

Salt …

Awards/events
NZ’s top sustainability trailblazers revealed
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A round of applause for all the finalists in 2009 NZI National Sustainable Business Network Awards. One of these regional ‘trailblazer’ winners will be the Sustainable Business of the Year, to be announced at a classy cocktail do on 12 November.

They are: Bayfair Shopping Centre, Mt Maunganui ecostore – manufacturer …

News
Agency change for young creatives
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Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to …

News
Events boost Ak economy by $479m
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A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.

This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent …

News
Paeroa tourism gets a plug
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The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.

It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed …

News
TBWA wins gold with ASB
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The world’s best financial services communications were honoured at the Midas Awards last week in New York.

TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category …

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