articles tagged 'Taika Waititi'

A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED

  • Charity
  • September 15, 2015
  • Holly Bagge
A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED

Late last week Cure Kids’ campaign consisting of a video clip for a song, dubbed Team, Ball, Player, Thing as a fight against Batten disease and a Rugby World Cup sendoff featuring, well, pretty much every New Zealand celebrity blew up, with news of the clip dotted all over the internet. Cure Kids and Augusto worked tirelessly on the campaign and faced some big challenges (like not having all of the featured celebs in the same room when filming, for instance). Here’s a look behind the scenes to see how this enormous project came together.

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Beneath the Surface
Beneath the Surface
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Insight Creative
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Beyond the Page
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The twangy Netflix of New Zealand

  • PopPress
  • April 10, 2015
  • StopPress Team
The twangy Netflix of New Zealand

Netflix has finally arrived on New Zealand’s shores, and naturally one of our first responses is to parody the service in true Kiwi fashion, with the help of Taika Waititi.

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The dark side of crowd-funding? Online community whips out the pitchforks over 'What we do in the Shadows' Kickstarter campaign

  • Advertising
  • January 19, 2015
  • Damien Venuto
The dark side of crowd-funding? Online community whips out the pitchforks over 'What we do in the Shadows' Kickstarter campaign

Taika Waititi and Jemaine Clement have taken to crowd-funding website Kickstarter in a bid to raise $400,000 to take the mockumentary 'What we do in the Shadows' to cinemas in 70 cities across the United States. But this move hasn't been met with a positive response from all ranks, with some Kiwi Reddit commenters pointing out that Waititi's last campaign on the platform left many backers rather dissatisfied.

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

  • Advertising
  • October 23, 2014
  • Jessy Edwards
Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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The Generosity Journal: Corey Chalmers

  • Generosity Journal
  • August 15, 2014
  • Corey Chalmers
The Generosity Journal: Corey Chalmers

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Corey Chalmers, Saatchi & Saatchi's recently appointed co-executive creative director, big ups the marketing campaign behind What We Do in the Shadows.

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Rexona embraces crowd-sourcing, enlists Carter and Waititi to convince Kiwis to help create a special film

  • Advertising
  • August 4, 2014
  • StopPress Team
Rexona embraces crowd-sourcing, enlists Carter and Waititi to convince Kiwis to help create a special film

Social creativity is becoming increasingly important in the world of marketing, with a number of brands trying to convince punters to either come up with ideas for ads or submit content to create them. Last year, Unilever's Rexona brand got its pound of sweaty flesh with the treadmill of devotion. And now, as part of its Do More brand platform, it's asking them to submit clips to support the All Blacks and help create a special film that will be written by, directed by and star everyday New Zealanders and be curated by director Taika Waititi.

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The many faces of Tuatara

  • PopPress
  • July 21, 2014
  • StopPress Team
The many faces of Tuatara

Following on from the 2013 redesign of its bottle, Tuatara has once again played around with the aesthetics of its beer-carrying devices—and this time the company has received a helping hand from the vampires behind Kiwi mockumentary Delicious Necks.

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Vampires make their mark on vindy Vellington

  • PopPress
  • June 10, 2014
  • StopPress Team
Vampires make their mark on vindy Vellington

There's a fair bit of excitement over Taika Waititi and Jemaine Clement's What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its 'blown away' sign. PLUS: 'The vampire's guide to Vellington'.

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Delicious necks

  • PopPress
  • May 2, 2014
  • StopPress Team
Delicious necks

Vampires are so hot right now. And so are Taika Waititi and Jemaine Clement. Combine those ingredients and you've got what looks like a very funny movie.

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TVCs of the Week: 14 January

  • TVC of the Week
  • January 14, 2014
  • Ben Fahy
TVCs of the Week: 14 January

One big hit from NZTA and Clemenger BBDO, another big hit from Old Spice and Kiwi Steve Ayson, a curious child calls Christmas into question in a spot for ze Germans by Mark & Louis, and a collection of oddvertising for Carlton Dry from Taika Waititi.

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Waititi says hello to beer

  • PopPress
  • December 13, 2013
  • StopPress Team
Waititi says hello to beer

Boy director Taika Waititi has worked some magic of late for Steinlager Pure and the New Zealand Transport Agency. Now his new series for Carlton Dry shows the scary possibilities when you get male flatmates and their beer together.

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