articles tagged 'creativity'

The premature death of persuasion

  • Advertising
  • November 12, 2015
  • Damon Stapleton
The premature death of persuasion

With the advent of automated buying, there's a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

How do you solve a problem like New Zealand? Mike Hutcheson examines the blessing/curse of Kiwi creativity

  • Creativity
  • September 17, 2015
  • Nikki Mandow
How do you solve a problem like New Zealand? Mike Hutcheson examines the blessing/curse of Kiwi creativity

When former Saatchi & Saatchi boss and ICG executive director Mike Hutcheson decided to do a master’s thesis on New Zealand creativity, he didn’t want to produce an unreadable 60,000-word treatise. Instead he used interviews with four senior New Zealand business leaders – former Saatchi colleague Kevin Roberts, Les Mills International chief executive Phillip Mills, Hobbiton director and ex-Tourism NZ head George Hickton, and Innovation Council chief executive Louise Webster – to put together a 30-minute video examining the paradox that New Zealanders come up with great ideas and largely fail to commercialise them. But the attitude that creates the problem may also be part of its solution, he says.

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Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table

  • July 7, 2015
  • Lance Walker
Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table

Newly appointed chair of the Marketing Association Lance Walker recently spoke at Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece based largely on his speech, he talks about why the current trend of marketers placing emphasis on numbers isn't necessarily conducive to effective marketing, why marketers should be exploring rather than exploiting, and how they can become a more prominent—and respected—presence around the executive table.

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voices

The great comfort of bad Super Bowl ads

  • Advertising
  • February 13, 2015
  • Damon Stapleton
The great comfort of bad Super Bowl ads

Damon Stapleton reckons just 15 percent of the 100 or so Super Bowl ads could be classified as any good. And, given the pressure on agencies and clients to produce great work, that's not such a good hit rate. But he believes the idea that being weird is a far greater sin than being average is one of the major reasons.

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Should Auckland have a creative director?

  • Creativity
  • December 12, 2014
  • Damien Venuto
Should Auckland have a creative director?

Yesterday, at the Auckland War Memorial Museum, the Committee for Auckland announced some of the key findings that have been compiled in its latest report called ‘Auckland as a Creative City’. The principle theme delivered during the breakfast event was that “Auckland needs an over-arching strategy to unlock the potential of its creative sectors and grow the economy to make the city more globally competitive.”

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The romance and unhappiness of advertising

  • Advertising
  • November 4, 2014
  • Damon Stapleton
The romance and unhappiness of advertising

Damon Stapleton notes that unhappiness levels in the industry seem higher than usual, and he thinks this might have something to do with the lack of courage among agencies these days. So where did that courage go, and how can it be brought back?

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The best work in the world according to the Clio Awards

  • PopPress
  • September 22, 2014
  • StopPress Team
The best work in the world according to the Clio Awards

Although no Kiwi agencies picked up a Grand Clio at the 55th edition of the prestigious American Awards show, the list of nine winners in the various categories provide a concise summary of another fantastic year of creativity from across the world. Of all the agencies to pick up one of the big gongs, only Harvey Nichols' 'Sorry I Spent' and British Airways' 'The Magic of Flying' won across more than one category. And There were also several winners that carried their Cannes success across the Atlantic, with Chipotle's 'The Scarecrow' and Volvo's 'Live Test Series' collecting the major gong at the Clios.

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Here's to the idea catchers

  • PopPress
  • July 14, 2014
  • StopPress Team
Here's to the idea catchers

As Damon Stapleton wrote recently, the idea is the gift, the award is the wrapping paper. His employer, DDB Group, shares this philosophy and, in a rather earnest video that showcases some of the best ads ever made, it gives 'the idea catchers' a pat on the back and attempts to prove Bernbach's quote about creativity being the most powerful force in business correct.

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Creativity stars in Getty compilation

  • Content Room, brought to you by Getty Images
  • March 31, 2014
  • StopPress Team
Creativity stars in Getty compilation

Stock imagery is sometimes criticised for presenting little more than over-used clichés, which offer little in the way of original brand representation. So, in an effort to illustrate that this criticism doesn't apply to its offering, Getty Images has just released a new video montage that showcases the broad range of imagery across its catalogues.

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In praise of age

  • PopPress
  • February 18, 2014
  • StopPress Team
In praise of age

The ad industry often seems like a young man's game. But there's no substitute for experience, as renowned copywriter Paul Burke wrote recently. And, if you're wondering when you'll come up with that brilliant product innovation, that revolutionary campaign idea or perhaps that long-awaited solution to the world's energy needs, turns out you might have to wait a while.

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