Although no Kiwi agencies picked up a Grand Clio at the 55th edition of the prestigious American Awards show, the list of nine winners in the various categories provide a concise summary of another fantastic year of creativity from across the world.
Of all the agencies to pick up one of the big gongs, only Harvey Nichols’ ‘Sorry I Spent’ and British Airways’ ‘The Magic of Flying’ won across more than one category. And There were also several winners that carried their Cannes success across the Atlantic, with Chipotle’s ‘The Scarecrow’ and Volvo’s ‘Live Test Series’ collecting the major gong at the Clios.
Here’s the final list of the Grand Clio winners:
Branded entertainment and content category: ‘The Scarecrow’ for Chipotle by Creative Artists Agency
Content and contact: ‘Live Test Series’ for Volvo by Forsman & Bodenfors
Direct: ‘TXTBKS’ for Smar Communications by DDB DM9JaymeSyfu
Engagement and Integrated media: ‘Sorry I spent it on myself’ for Harvey Nichols by adamandeveDDB
Film: ‘Sapeurs Documentary’ for Guinness by Abbott Mead Vickers BBDO
Innovative media and out of home: ‘The Magic of Flying’ for British Airways by OgilvyOne London
Public relations: #LikeAGirl for Always by Leo Burnett Toronto