Vodafone is giving Snapchat a baptism of fire among students at Canterbury and Otago University orientation weeks. It’s a targeted test that will decide whether the telco uses the messaging platform for future promotions.
Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it’s clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.
Vodafone has made the most of Adshel’s Immerse product, which uses EL (electroluminscent) paper to give the impression of a Christmas tree lit with neon. The campaign with Spark PHD and DraftFCB saw the poster illuminate in different parts, with an animation sequence creating the neon sign effect.
Vodafone has launched a kit with activities for kids and tips for parents after research that showed a large proportion of children accessing the internet using mobile devices by the time they turned six. The Digital Facts of Life was made with Vodafone in the UK and games company Moshi Monsters.
Vodafone’s new music app, launched to capitalise on hype around its sponsored New Zealand Music Awards event last night, offers Kiwi music fans a subscription model for getting new tracks. The app offers a constantly updated Official Top 40, emerging songs, a playlist of top 10 Kiwi artists and other event-specific playlists.
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday’s event. So get yours and avoid a lifetime of bitter regret.
Vodafone has launched a new competition in its official app for the New Zealand Music Awards, an event its sponsored for 10 years. The ever-evolving app has become a central showpiece in the tech company’s sponsorship of the event.
Sometimes you just can’t escape lining up. The portaloo at the festival, the cashier at the supermarket, the coolest new bar. But no-one really likes doing it, so it is fairly hard to fathom why anyone would do it for a new phone. Plenty do, of course (even though they don’t actually know why). And the companies selling them go to great lengths to butter these strange tech fiends up and ensure they don’t get queue fatigue, as evidenced by Vodafone and Telecom’s launch festivities for the new iPhones.
Vodafone is carrying on its tradition of releasing apps designed to help more Kiwis use technology – this time it’s one for senior smartphone newbies.
It appears no cats were harmed in the making of Vodafone and DraftFCB’s new TVC celebrating the launch of the telco’s new TV service Red Home, pitched as a reason for Kiwis to switch to fibre.
Vodafone has had a rough time of it in Australia recently, losing 1.5 million customers since 2011, facing the threat of a class action suit by unhappy customers and reporting a massive AU$899 million loss last year. Now it’s reintroducing the brand to the nation and asking consumers to ‘Discover the New’—and it’s done it by creating a fairly strange campaign that aims to get mobile phone users to see the world like a child again.
Vodafone hopes to launch its SmartPass mobile payments app in the next few months and in the meantime is trialling it on Samsung’s Galaxy S3 and HTC’s One, in partnership with Visa and BNZ.
Vodafone and Sky TV have renewed an agreement that allows Vodafone to resell Sky services, and for the telecommunications company to distribute Sky through its SuperNet broadband network.
Telecom and Vodafone both announced today that Telecom has dropped court proceedings against Vodafone, after the latter’s SuperNet advertising ruffled some feathers.
Snapper chief executive Miki Szikszai noticed an awkward ad placement on the New Zealand Herald’s website this morning.
While Telecom is currently focusing on the advertising of its major competitor, with proceedings lodged today in the High Court over aspects of what it believes are misleading claims in Vodafone’s recent SuperNet campaign, it will be focusing on its own advertising come Sunday night, because it’s launching a new campaign for its Business Hubs, the local (and often locally-owned) business-only locations offering services and products to SME customers.
Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
Demand for mobile data in New Zealand has almost doubled for the second year in a row, as the cost of data decreases and the number of smartphones in Kiwi hands increase.
Vodafone launches 4G internet in New Zealand, leaving Telecom looking rather silly with its 100-person trials. Includes new TVC featuring Boy star James Rolleston, and a time-travelling DeLorean.
The government’s $1.5 billion Ultra Fast Broadband (UFB) network is now in reach of 135,000 end users, but less than 4,000 New Zealanders have connected so far, according to ICT minister Amy Adams, and without Telecom and Vodafone to market the benefits, it’s unlikely to go mainstream in the near future.
Partnership between New Zealand’s two biggest telcos, and Australia’s Telstra, will added almost 300 times our current internet capacity by 2014.
With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.
While Volkswagen dominates overseas, research showed that Kiwis thought the brand was too cold, too bland and too European. So to change that, it invested heavily in indigenous research and advertising, launched some very successful new products and quickly went from ‘niche street to main street’. National marketing manager Denise Goodwin opines on the year that was.
We’ve seen the banks gunning for new customers after a big merger. Now, after Vodafone’s $840 million takeover of TelstraClear was cleared by the Commerce Commission yesterday, it’s time for the telcos to have some fun, with Telecom running a full-page print ad today riffing on TelstraClear’s slogan.
The Vodafone New Zealand Music Awards are hitting stage and screen next week, and, just as it did last year, Vodafone has employed the services of augmented reality (AR) as part of its sponsorship push. But it’s gone a bit further in its seventh year as naming rights sponsor with a few innovative mobile additions, like tapping into the second screening phenomenon with Pluk functionality and claiming a New Zealand first with an interactive broadcast set to be screened via its app.
There were a few raised eyebrows when Telecom chose a turtle to play the role of brand mascot in the new Tommy and Boris campaign. And Vodafone has taken the opportunity to subtly poke fun at its major competitor with a cheeky wee number starring its spokesboy James Rolleston and a greyhound called metaphor.
Following on from its win in the Yahoo! New Zealand Digital Strategy Award for its LiptonSlide campaign, PHDiQ has taken out the latest edition of the competition for its launch of the Samsung Galaxy III on behalf of Vodafone.
Judging by the opinions we’ve heard from industry chinstrokers about Telecom and Saatchi & Saatchi’s new Tommy & Boris campaign, you’re either in the ‘awwwwww, turtles and a cute kid’ camp, or the ‘pfffff, turtles and a cute kid?’ camp. But who cares what they think, because the hoi polloi are quite taken with the new duo and it was voted the country’s favourite advertisement in August in an online Colmar Brunton poll of 1000 Kiwis.
Plenty of newness to choose from last week, but a solitary place for Vodafone this week.
With the country’s two biggest telcos each releasing big new brand campaigns at the same time, we thought we’d compare and contrast some of the follow up work. So, dear StopPress friends, who do you think is winning the communications battle at this early stage?