Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
New Zealand’s glitterati braved the elements and put on their best ‘take my photo’ smiles, Paul Henry used the c word and the broadcasting industry came together to pat itself on the back for a job well done over the last rather difficult 12 months as the winners of the Qantas Film and Television Awards were announced. And, in the usual stoush between the major networks, TVNZ came out on top.
TVNZ and MediaWorks trade recruitment blows; Saatchi’s creates a new role in an effort to ramp up ‘irresistability’; a man who struck fear into the hearts of marketing shysters hangs up his boots; and Omnigraphics, Villa Maria and Supply Design bolster their staff offerings.
There were plenty of celebrations when the team behind interactive online TVNZ drama Reservoir Hill won the country’s first ever International Digital Emmy in Cannes earlier this year. And there were a few more last week after mobile marketing company Run The Red and KHF Media took home the Telecommunications Users Association of New Zealand (TUANZ) Innovation Award for best mobile application of the year.
Source: ONE News
With thoughts of yawning chasms and widespread destruction in Christchurch piquing the interest of the New Zealand populous, many turned to the good old reliable television to get a glimpse of the quake carnage. And with what was basically a full day of live coverage, it’s fair to say ONE News smoked 3 News in the media battle.
TVNZ ‘s recently departed head of advertising sales Dave Walker has accepted a role as national sales manager with Prime Media Group in Australia, putting to bed a few rumours that ex-TVNZ and now MediaWorks chief executive Jason Paris had implemented some kind of dastardly scheme to poach the whole TVNZ staff after Walker, Sharon Daly and general manager of marketing Charlotte Findlay all departed in quick succession.
Turns out TV isn’t dead: in the middle of what TVNZ chief executive Rick Ellis calls “the media industry’s greatest international downturn”, the national broadcaster has reported underlying earnings of $12.9 million for the financial year to 30 June, a $2.8 million (28 percent) increase on the previous financial year.
It was a night that had almost everything: surprisingly loud and seemingly dangerous explosions; a fair bit of rowdiness from the 2degrees/TBWA tables; a hilarious mad scientist poking fun at everyone; strange glowing beakers; an array of confusing acronyms; polite clapping; attentive listening; and prodigious amounts of inter-company sexy dancing as big names from big and small Kiwi companies got dolled up for last night’s TVNZ-NZ Marketing awards at the Langham Hotel in Auckland. And the general consensus was that the quality of the winning work was world-class and that the awards themselves just keep on improving.
OMD Auckland and TVNZ have developed what they claim is a New Zealand first and almost certainly a world first: an ‘Ad on Pause’ for Fonterra’s Primo brand.
Anyone who has had the pleasure of dealing with corporates, government departments or academic institutions presumably knows there are an almost limitless number of seemingly ridiculous rules that have to be obeyed. Many of these rules fly directly in the face of common sense and are generally frustrating time-sucks. But StopPress can’t recall a rule that seems quite as ridiculous as this one from Apple.
After more than 200,000 votes from the public were tallied for this year’s People’s Choice NetGuide awards, the winners have all been crowing, with Stuff.co.nz picking up the top prize and tvnz.co.nz winning best media site.
The TVNZ-NZ Marketing Awards are taking place next Thursday at the glorious Langham Hotel. But it’s still not too late to come along and hobnob it with the marketing glitterati. So book your last-minute tickets here. And all those who buy within the next hour will receive a free Nelson Mandela.*
Who it’s for: Sanitarium Up & Go by Ogilvy.
Why we like it: Like farts, double rainbows and men getting hit in the groin, that slurping noise you get near the end of a drink will never stop being funny, especially when it involves the All Blacks. Good …
Dave Walker, TVNZ’s well-regarded head of advertising sales, has resigned and will effectively be replaced by new sales and marketing boss Paul Maher.
TV ratings are a lot like politics: whether you’re winning or losing, the other side is always doing it wrong and, even in the worst situations, you can always try and spin things to make it look more positive than it really is.
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand.
Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week. Analogue TV is either dead or on death’s door overseas. How long has it got to live here? How to catch the elusive black swan. Are you overlooking the oldies? The paywall prognostications come thick and fast. So how is Rupert faring? What people really think of advertising? The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast. Tips and tricks for post-recession category management.
The economy seems to be moving slowly in the right direction, the marcomms job market is picking up and judging by figures from the New Zealand Television Broadcasters’ Council (NZTBC) based on returns from TVNZ, MediaWorks TV and Sky (including Prime), the broadcast advertising dollars are following suit.
As broadcasters around the world increasingly focus on the internet to distribute their news and content, as print media invests in additional video and audio assets to enhance its online offerings, and as previously separate mediums seem to become more and more alike, the quest for media convergence means many of these outlets are being forced to cut each other’s lunches and create content that can be used across different platforms. And, despite stellar ratings for its traditional free-to-air news and current affairs shows in recent months, TVNZ is preparing for this new digital frontier with what it says are the biggest changes in 20 years.
Television ratings, much like the make up of sausages, are a fairly mysterious realm for those outside the marcomms industry, and, after asking around a bit, it seems they’re also a fairly mysterious realm for many within it.
Diana: pipped
At last, a rival to match the spectacular unifying experience that was Diana’s funeral: All Whites v Slovakia.
Ever since TV3’s Sunrise and ASB Business bit the dust back in April, the Mediaworks press releases about news and current affairs viewer numbers seem to have dried up. Not surprisingly, NZI Business and Breakfast have reaped the benefits after the departure of its main competition, but there’s also been some significant ratings increases for Te Karere and Q+A over the last year and ONE news has also held firm.
As it nears the end of its first season, the signs are auspicious for The Ad Show: it’s taken the channel’s top spot for download numbers, the studio audience members are “hanging from the rafters”, a few extra episodes have been commissioned and there are high hopes that the hand that feeds will commission a second season.
This newsy concoction is light and frothy on the nose, with undercurrents of naivete, overcurrents of aniseed, cassis and forest floor and aftercurrents of squash changing room. Can be served either brucewarm or lukewarm.
Mobile marketing company Run The Red, KHF Media and TVNZ are popping a few corks today after the interactive online drama Reservoir Hill it developed was awarded New Zealand’s first ever International Digital Emmy in Cannes, France.
Today sees the launch of New Zealand’s first 100 percent local content channel, TVNZ Heartland, which features a mix of old classics and new gems and will be shown on the Sky platform. And, according to TVNZ’s head of digital Eric Kearley, we can expect to see more of these types of channels on the pay-TV platform in the future.
The call for entries for the 2010 TVNZ-NZ Marketing Awards is now open. Hopefully you already know that. But what you might not yet know is that the New Zealand Marketing Association (NZMA) and NZ Marketing magazine have managed to secure a very impressive bunch of marketing brains to do the judging.
Heyho! The TVNZ-NZ Marketing awards are all go. Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting …
TVNZ Ondemand is coming to a PlayStation3 (PS3) near you, with gamers now able to watch TVNZ programmes through their consoles in their living rooms, rather than through their computers in a dark hovel surrounded by empty chip packets and coke cans.
The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.
Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.