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Browsing: TVNZ

TVNZ

Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.

News
Advertising advertising: Axis gets a starring role with TVNZ
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New Zealanders seem to have something of a love/hate attitude when it comes to marketing and advertising. Some despise it because it tricks people into buying things they don’t need, makes the nation fatter/drunker/more dangerous and is an industry supposedly filled with wankers. But others seem to be able to look past all that and simply enjoy biting into the fruits of the industry’s labour. Whatever the reason, there’s no doubt Kiwis are interested in it, as evidenced by the fact that the Fair Go Ad Awards is regularly among the country’s top rating shows. And CAANZ and TVNZ are hoping to tap into this interest and showcase the creative, innovative side of the business by filming the Axis award show and screening it on Ondemand.

Opinion
TV3 lays news gauntlet at ONE’s feet
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Trumpet blowing, back-patting and self-congratulation are par for the course in the world of marketing. But it’s always more interesting if there’s a bit of healthy confrontation involved, as this promotional number for TV3 shows.

News
Beer, bellowing and books
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A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?

Who’s it for: Tui by Saatchi & Saatchi and Flying Start

Why we like it: Kiwis pride themselves on their storytelling. And a wee …

News
Talk of TVNZ 7’s future all speculative says the broadcaster
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TVNZ corporate affairs’ Megan Richards didn’t want to say much, but told StopPress that there hasn’t been a formal announcement yet and the broadcaster has had no advice from the Government, and right now, all the talk is just speculative. But several media releases and a John Drinnan …

News
Audiotape meets television in a $500,000 spend from TVNZ
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TVNZ is introducing a new service for its vision impaired Coronation Street enthusiasts. The service, called Audio Description, launched on Tuesday this week and is described by TVNZ Corporate Affairs’ Megan Richards as “the visual equivalent of captioning for hearing impaired audiences”. Similar services are already available in the UK and US.

News
As the online competition heats up, print media puts the kybosh on NZPA feeds
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The New Zealand Press Association now has fewer mouths to feed after cancelling content contracts with some of the country’s larger media companies. And while those affected by the loss claim it will have limited impact on their news services, it does appear to be an acknowledgment from the print media sector that different mediums are now competing head-on for online traffic—and the advertising revenue that follows.

News
1.1 million views for TVNZ quake compilation
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Understandably, with surreal pictures such as these, overseas interest in the Christchurch earthquake has been extremely high and generous offers of international support have been numerous. And, according to YouTube, a six minute edited compilation of footage posted on the ONE News channel was the second most watched video worldwide yesterday, receiving 1.1 million views.

News
Acceptable or reprehensible? TV3 and Stuff buy Christchurch earthquake search terms
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When it comes to increasing eyeballs, natural disasters are, rather perversely, usually good news for media owners. But where does the line get drawn? Is it acceptable for TV3 and Stuff to bid for search terms around the Christchurch earthquake? When TVNZ has committed to commercial free broadcasts from 6pm through to 12pm tomorrow and promised to make good on any campaigns impacted by the event and Google has set up a people finder (although it also benefits from the search purchasing), it seems awfully cynical to try and benefit from the disaster. As one media insider says, “this is not a time to increase traffic through to a website through paid means”.

News
MasterChef rides gravy train, brings home serious bacon for TVNZ
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MasterChef drew plenty of Kiwi eyeballs in its first season last year. And it also drew plenty of advertiser dollars, whether during the ad breaks or, increasingly, during the show itself through product placement. So, with estimates putting the worth of the Australian version of the show and its associated enterprises at $100 million, how much are Kiwi brands paying to be involved? Does such obvious commercial involvement affect the credibility of the show? And how did the new season launch fare in the ratings?

News
New staff graze on fresh employment pastures as…
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… Sunday announces its replacement for Cameron Bennett; Carlos Savage takes up a new gig in Australia; International Rescue announces a few new additions, including a Kiwi artist whose work made it into Luerzers Archive; another new face arrives at the TVNZ marketing department; Pacific Micromarketing welcomes another team member; and WaikatoLink secure the services of two upstanding gentlemen.

News
The sound of joy and the taste of victory
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Who’s it for: Cadbury by DDB NZ and GoodLife Films

Why we like it: Everyone knows there’s plenty of joy to be found in chocolate, but there’s joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold …

News
All aboard the people train…
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Things seem fairly sedate on the Movings/Shakings front at present, but there are a few noteworthy exceptions, with a Kiwi chap being tapped for higher Unilever honours, TVNZ announcing some new blood for its board and the Semi-Permanent doyenne who’s sailing for waters anew.

News
Paris is burning: MediaWorks spices up 2011’s TV battle with new channel—and new targets
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The New Zealand television scene is already über-competitive. But, with a range of new initiatives from the broadcasters, a slowly increasing sense of economic optimism and an array of new technology that’s changing the game for everyone, things look set to get even spicier in 2011. In an effort to eat into the more lucrative older demographics that have long been the domain of TVNZ, TV Works is changing its focus slightly and is set to launch its mainstream entertainment channel FOUR very shortly. And it’s a decision chief executive Jason Paris says is already bearing fruit.

News
Optimistic TVNZ targets the yoof, aims to improve on ‘fantastic’ 2010
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Aside from a couple of very well-publicised PR disasters and a host of aggrieved agency folk who seemed mightily pissed off about the halving of their 20 percent commissions, TVNZ had a stellar year in 2010, with solid ratings, steadily increasing ad revenue and an array of impressive innovations—both for viewers and advertisers. It also welcomed new sales director Paul Maher into the fold in August and, while he thinks it will be slow and steady as she goes this year, he’s confident TVNZ can repeat—and maybe even exceed—the performance of 2010.

News
Change not quite as good as a holiday as…
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… a dynamic duo is announced for Effie duties, TVNZ’s Breakfast gets its new co-hosts, adstream NZ increases its staff arsenal, MediaWorks says goodbye to some long-serving news staffers and Robyn Janes opens a production outfit in Hokitika. This is the last edition of Movings/Shakings of 2010. There, there, don’t cry. We’ll be back next year and we promise to quench your nigh-on insatiable thirst for employment scandals, unexpected departures, dastardly poachings, new postings (all of which will be written in capital letters to show their importance) and various industry accolades.

News
Future of the Ad Show uncertain as hand that feeds weighs up TVNZ funding decisions
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The Ad Show’s main aim was to demystify the realm of marketing and advertising for the benefit of the New Zealand public and equip them with a few tools to fully understand the tactics they were regularly being exposed to. It was something of a fringe benefit that the show also seemed to find favour with the industry. But, with speculation about a possible merger of TVNZ’s two digital channels 6 and 7 and uncertainty about continued government funding, it’s still unclear whether there will be a second season of the show, despite what appeared to be a successful first run.

News
News stampede tramples hundreds of innocent bystanders…
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… as Yellow wins some more awards, the wheels on the Instant Kiwi scratchie bus go round and round, Fresh PR slips into something more comfortable, the University of Auckland School of Business reaches a big milestone with its 40,000th Short Course attendant, TVNZ ups its streaming, TV3 spruces up its website, the crowd goes wild for Microsoft Kinect and Sealegs is endorsed by scientists.

News
TVNZ lets the great ratings wars of 2011 begin
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There was an impressive haka, there was cheese (literally and, with Pippa Wetzell and some guy in orange overalls to open proceedings, figuratively), there were 560 RSVPs and there was a solid dose of market leader mentality on display as the national broadcaster launched its New Season 2011 line up for ONE and TV2 last night.

News
The people have spoken: Toyota yay, Harvey Norman nay
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There seems to be an underlying disdain for the persuasive arts among the masses, something that can presumably be put down to a combination of outright envy and the (slightly) misguided belief that you dastardly marcomms schemers are somehow able to trick them into parting with their cash through the wonder of advertising. But there’s certainly no shortage of interest from the aforementioned masses in the commercial messages that grace their screens and, much like Paul Henry, this strange love-hate formula creates TV gold, as evidenced by the continuing popularity of the Fair Go Ad Awards.

News
Ellis gives Henry ten in the bin for ‘unacceptable comments’
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Part of Paul Henry’s broadcasting appeal is that he usually treads a very thin line. But he well and truly crossed that line yesterday after suggesting to Prime Minister John Key on Breakfast that Governor General Sir Anand Satyanand’s successor should look and sound more like a New Zealander. And TVNZ chief executive Rick Ellis has taken action over his comments, suspending Henry without pay until October 18.

News
AIM Proximity and TVNZ butcher latest Ondemand campaign
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It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

News
Round and round she goes…
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No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.

News
TVNZ cuts rates, robs Peter, pays Paul
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TVNZ has announced it will be reducing the January rate card by 11.1 percent from its 2010 rates to reflect the controversial drop in agency commission from 20 percent to 10 percent on 2 January 2011. So, according to mathematical sources who apparently know how to use calculators, that appears to be an overall rate increase of 0.1 percent.