No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.
When it rains it pours
More flux in the OMD upper echelons: OMD has already replaced Matt Bale in Wellington, Nigel Keats announced his departure a few weeks back and now Rosanne Robinson has resigned from her role as managing partner at OMD Auckland.
Robinson was unable to be contacted but it seems as though she’s already left the building. Sources say she’s just taking some time off and there’s nothing sinister about the departure.
“The word is she’ll come back to media at some stage. Not that I told you any of this of course,” the dastardly mole said.
OMD Auckland announced a change in its management structure back in April with OMD’s digital guy Chris Riley named as managing director. The shift was intended to let Robinson and other managing partner Andrew Reinholds concentrate on driving strategy and client services and allow Kath Watson, OMD New Zealand’s chief executive, to focus on the overall health of the group.
Clemenger loves Wilsons
It’s been winning plaudits left, right and centre and the BBDO gang has just won a couple of Wilsons from Barnes, Catmur & Friends: the in-demand Paul Wilson is off to Colenso as group account director and Mike Wilson is heading to .99.
Paul Wilson, who was BC&F’s general manager and before that was group account director at DDB, will start at Colenso on 11 October.
Managing director Nick Garrett said he’s an experienced account man, he’s bloody good and he’s glad to have him. But that’s about it. He didn’t want to talk about accounts at this stage, except to say he would be working on some special projects that aren’t client based. The NBR reported Wilson would be working on the IAG account but Garrett says that’s just someone putting two and two together.
With Colenso’s new Westpac business and the relocation of Andrew Holt to Clems in Wellington, Wilson is likely be a welcome addition to the senior management team.
The Catmur in Barnes Catmur & Friends told the NBR it wasn’t replacing Paul Wilson at this stage, but Sally Willis of Mojo and Colenso fame has been hired as an account director to work on Independent Liquor, Pams and Maxnet.
BC&F’s account director Mike Wilson is also shifting offices and has been appointed as strategic digital director at .99. And, further south, M&C Saatchi senior copywriter and ex-pat South African Mitch Alison is joining Clemenger BBDO, where he’ll hang out with Brigid Alkema.
Ex-TVNZers Andrew Horan and Natalie Vose are joining the APN Online team for nzherald.co.nz, Horan as sales manager across Wellington and Christchurch and Vose as senior account manager in Auckland.
With TVNZ, Horan was business sales manager for Wellington and has a wide range of expertise across the New Zealand media and advertising industry, including digital. And Donna O’Keeffe, advertising director, says the Wellington market is already buzzing about Horan’s move.
“It has been very well received,” she says.
Vose was digital business sales manager with TVNZ and has New Zealand and overseas experience in the digital area.
Rugby’s a ball
The New Zealand Rugby Union has announced the appointment of Nick Brown as general manager, public affairs. Brown is currently head of communications and brand at Alcatel-Lucent (New Zealand and Pacific), a global telecommunications organisation, and will start in the newly-created position in November.
His role will encompass management of the NZRU’s communications, government relations, media management, charities and online and social media responsibilities.
Brown has held a range of senior roles in the public affairs area, including head of PR and sponsorship at Telecom New Zealand, where he led the company’s NZRU and All Blacks partnership activities.
NZRU chief executive Steve Tew says the relationships the NZRU has with the multitude of organisations and people involved in the game, including fans, is hugely important and Brown has been brought on board to help further develop those relationships.
And Brown: “It’s a busy period ahead for rugby at every level of the game. I’m looking forward to being part of the NZRU team as they prioritise connecting with all audience groups in relevant and engaging ways.”
PMP my ride
PMP NZ Limited has appointed Tony Bozzard, one of New Zealand’s leading experts in marketing data and customer segmentation, as manager of its Pacific Micromarketing division.
Bozzard will commence his new role with PMP on 1 November. He has previously held roles with Terralink, Atlantis Marketing, and most recently with New Zealand Post as data industry manager.
Mark Thompson, general manager of Pacific Micromarketing and PMP Distribution, says Bozzard is well regarded across New Zealand and Australia as being a leader in the field of data driven marketing intelligence and solutions.
“He has more than 20 years experience in the sales, marketing and management of marketing database solutions, with a focus on developing and driving new solutions for clients across Australasia.”
Thompson says the important appointment includes overseeing Mosaic, the “benchmark in both New Zealand and Australia for geo-demographic customer segmentation at a household level”.
It describes every New Zealand home in terms of its property type, size, value, the income, occupation and education of its occupants, and their likely attitudes, behaviours and shopping habits, which allows marketers to literally drill down to every front door in the country.
“Tony’s appointment further cements the position of Pacific Micromarketing and Mosaic in New Zealand, and the fact that he was attracted to the job is a reflection of the momentum that the business has achieved in this market. He will oversee a steady stream of innovations and services that Pacific Micromarketing will be bringing to market over the coming months.”