Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
The Health Promotion Agency’s Clive Nelson isn’t marketing anything anyone wants to buy. But he’s still managed to have a major impact. And he’s helped make New Zealand a better place in the process.
Industry happenings at Fairfax, Colenso BBDO, mediaR, PwC, Hustle & Bustle, Uno Loco, TVNZ and Photoplay.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
Take a look at Peter Cullinane’s CV and it’s clear he’s a worthy addition to the TVNZ-NZ Marketing Hall of Fame. But that success certainly hasn’t gone to his head, because the dairy divinity, advertising gentleman and big-brained businessman is also universally regarded as one of the good guys.
Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn’t necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here’s a gallery of some of the moments captured during the evening.
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
TVNZ has announced the appointment of Paul Maher to the executive role of commercial director.
TVNZ has launched its countdown to the Paralympics with a new interactive ‘Built Different’ campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand’s Paralympians.
Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
For the third year running, documentary platform Loading Docs is celebrating local filmmaking talent by launching a new series of shorts to captivate and challenge the audience to see local stories in new ways.
TVNZ commercial director Jeremy O’Brien is set to join Air New Zealand after an 11-year stint with the state broadcaster.
Following on from last week’s announcement of the category and judges’ awards finalists, we move onto the individual finalists for this year’s edition of the event. The list of finalists are split into veterans and newbies, with the former in contention to win the Marketer of the Year Award and the latter in to win the Rookie Marketer of the Year.
Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, Clemenger Group and the Herald.
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
Fight the monster of a missed deadline and get yourself an extension to enter in the 2016 TVNZ Marketing Awards. Your personalities will thank you for it.
Industry happenings at TVNZ, Niki Schuck PR, Xero, Fisher and Paykel and Shuttlerock.
Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Mastermind is set to return to screens on Sunday, with many Kiwi viewers expected to tune in. And with a new Mastermind game, TVNZ is letting the audience do more than just yell at the screen.
Over the last quarter of a century, marketers have had their names etched into the honour roll of the TVNZ-NZ Marketing Awards. And the 2016 search has begun for 25 new names to be added to this prestigious list. NZ Marketing magazine/StopPress and the Marketing Association invite all marketers from all industries to submit entries into the 15 category awards, six judges choice and four career achievement awards as the call for entries opens for the 2016 TVNZ-NZ Marketing Awards.
In an extremely Kiwi affair, shopping centre owner Kiwi Property has partnered with TVNZ to promote its fashion and beauty retailers on lifestyle programme Kiwi Living.
TVNZ’s commercial director Jeremy O’Brien has for some time asserted the opinion that audiences should be sold the same way across platforms and he’s taking the first steps to achieving this with the launch of male-skewed channel Duke which will be broadcast on linear TV and streamed online simultaneously from Sunday.
It’s a difficult climate out there for New Zealand’s biggest media players, which is reflected in their latest financial results. Though on a positive note, they all seem to be staying above water for now as their structures are changing to adapt to a multi-channel environment. Here’s a look at results from Fairfax, NZME, TVNZ and Sky.
When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX.
Here’s why the execs determined the move was worthwhile.
With its announcement of the upcoming Survivor New Zealand TVNZ isn’t only searching for contestants keen to be stranded on an island during Survivor NZ. The broadcaster is also looking for brands that might want to get in on the action.
Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.
Robbie Spargo, responsible for branded short-form content on TVNZ OnDemand, pinpoints five digital video trends that marketers should be looking at in 2016.
TVNZ has just announced its new male orientated channel, Duke, will be live-streamed online and free to view on Freeview and on SKY from March 20.
It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.