Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there’s more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2’s Gloriavale: A Woman’s Place, topping the list for most-watched show amongst the 25-54 demographic.
Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s Hilary Barry has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Lyndsey Francis, general manager of content solutions, at TVNZ has to say.
API, the parent of Health Basics and other recognisable brands, took a gamble and launched a new beauty brand to prove the capability of local manufacturers and take on the big guys.
Receptive.tv director Sam Aldred takes a look at the rise of global entities to find the battle between Sky TV and Fairfax, NZME and TVNZ is the wrong one.
With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
With the Rugby World Cup just around the corner, this was the Herald’s big opportunity to take on long-time rival Stuff.co.nz.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
Every year, the Promax Awards celebrate the standout promotional efforts from broadcasters across the world. And at this year’s ANZ edition, which occurred last Saturday, TVNZ Blacksand enjoyed a particularly fruitful evening, picking up an impressive tally of gongs across a range of categories.
Accor Hotels was facing increasing commissions from online travel agents, while fewer guests were choosing to book through its direct channel. How could it take back control?
First Dates New Zealand will be hitting the screen tonight and to celebrate, TVNZ has called in the help of two guinea pigs who hope to find love of their own.
With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing within just seven months. The results were extraordinary.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other channel. We chat to TVNZ’s Jeff Latch and Andrew Shaw about how they’re planning to address the latter part of this equation.
In the highly regulated healthcare market, developing a safe and functioning product is only a small part of the challenge. As Fisher & Paykel Healthcare knows too well, the far bigger concern, quite often, is getting the product to market, expeditiously.
We take a look at yesterday’s new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
Yesterday’s new season launch was Paul Maher ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV’s dead.
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand’s Sarah Finnie Jens Hertzum about the thinking behind the change.
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They created a new product – Old Mout Hard Cider – and went to work making the apple-born alcohol palatable to the lads.
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. And it paid off.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in its offering, and in the way it promoted itself.
The Health Promotion Agency’s Clive Nelson isn’t marketing anything anyone wants to buy. But he’s still managed to have a major impact. And he’s helped make New Zealand a better place in the process.
Industry happenings at Fairfax, Colenso BBDO, mediaR, PwC, Hustle & Bustle, Uno Loco, TVNZ and Photoplay.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
