News
TVNZ dubs its bloke channel Duke
TVNZ has just announced its new male orientated channel, Duke, will be live-streamed online and free to view on Freeview and on SKY from March 20.
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Browsing: TVNZ
TVNZ
Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
News
Tinkering with the schedule and breaking down the fourth wall: TVNZ veers from the script for launch of Filthy Rich
It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.
News
TVNZ Blacksand ECD Jens Hertzum picks his eight favourite Super Bowl spots
The Super Bowl aired on TV One this year, and TVNZ Blacksand executive creative director Jens Hertzum tuned in to watch the action unfold, largely out of creative interest (but also because of employment obligations). Here are his favourite picks of the ads that featured during the event.
Movings & Shakings
Movings/Shakings: 26 January
Industry happenings at TVNZ, Facebook, Icebreaker, ZenithOptimedia and Red Balloon.
News
TVNZ’s Kevin Kenrick says new channel isn’t only for blokes
TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster’s chief executive Kevin Kenrick about why it’s made this move.
News
What hiatus? Shortland Street fans stay hooked during the break
Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of Dr Wendy Cooper.
News
MediaWorks pokes fun at TVNZ
TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.
Opinion
Year in Review: Sarah Finnie, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s general manager of marketing Sarah Finnie thought about 2015.
News
TVNZ aims to keep Shorty addicts hooked during five-week hiatus
Shortland Street may be taking a break for the summer, but the drama isn’t. While the actors enjoy some time off camera, TVNZ Blacksand has launched a new campaign to keep audiences engaged until the programme returns on 18 January.
News
MediaWorks comes out on top as The Block beats MKR NZ
Cantabrians Brooke and Mitch took out the latest edition of the Block NZ Villa Wars selling their renovated property for $1,350,000 netting them a windfall of $290,000 but the big winners for The Block NZ Villa Wars were MediaWorks, which returned very high rating numbers for the Sunday evening finale.
News
Animated cakes, wine-flavoured ice blocks and a colourful cycleway: Microsoft Surface and TVNZ show the benefits of collaboration
In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.
News
How media companies are telling the news in bite-sized chunks
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
Features
TVNZ-NZ Marketing Awards 2015: Mitre 10 keep calms and gardens on
Mitre 10 and other home improvement brands like Bunnings have similar offerings, and most consumers would be happy to visit one or the other. Mitre 10 knew it needed to get an edge over its competitors so it got digging for ideas and pulled the Mitre 10 Gardening Club out of the ground.
News
Eyes on the slide: Nielsen data shows big annual audience dips for TV2 and TV3, but TV One keeps on truckin’
In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?
Features
TVNZ-NZ Marketing Awards 2015: Farmers helps the New Zealand Breast Cancer Foundation fight the lump
Breast cancer is the third most common cancer in New Zealand. And given the pain it causes to Kiwi families, Farmers decided to fight back.
Features
TVNZ-NZ Marketing Awards: Data Insight turns research into revenue
Following the global financial crisis, mortgage lenders sought to introduce more stringent lending criteria. But rather than viewing this as a problem, Data Insight saw it as an opportunity to commoditise its market research.
News
Short and punchy: How TVNZ and MediaWorks are using snackable content to tell news stories
Snackable content doesn’t need to be trivial and can help tell the big news stories of the day according to rival media companies, TVNZ and Mediaworks.
News
Lotto NZ focuses on making different dreams come true, calls on Jesse Mulligan to promote its charitable side
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
Features
TVNZ-NZ Marketing Awards 2015: The Edge changes from a channel to a brand
The modern radio audience has become divided, with streaming services and websites flooding onto the market. The Edge knew it needed to keep up, so it made its audience an offer it couldn’t refuse.
News
An expensive cross to bear: what publishers are doing to fight back against ad blockers
A study by PageFair and Adobe released in August estimates ad blocking will cost the global industry around US$41.4 billion dollars in 2016, up from the US$21.8 billion lost this year. And the onus of this revenue leak is increasingly being shifted onto publishers. So what are they doing to fight back against the ad-block threat?
Awards
TVNZ-NZ Marketing Awards 2015: Refresh Renovations’ marketing skills help build a big business
While the expression ‘thinking outside the box’ is a bit of a cliché, Traffic proved it can pay off. By identifying a gap in the renovation market it effectively created a new national brand with great potential for overseas expansion.
Features
TVNZ-NZ Marketing Awards 2015: Westpac flies sky-high with Airpoints
Landing a major deal is never easy. But turning that deal into a viable business opportunity can often prove more difficult than winning it in the first place. Fortunately, Westpac excelled in both these regards which was why it won the Financial and Banking categories.
Features
TVNZ NZ Marketing Awards 2015: World Vision and NZ Herald help to cure social amnesia
The Syrian conflict had raged on for so long that the Kiwi public had become numb to it. So World Vision partnered with the New
Zealand Herald to remind the public of the human side of war.
Features
TVNZ-NZ Marketing Awards 2015: Mitre 10 successfully completes its own DIY project
A year ago, Mitre 10’s aisles were in disarray, with a plethora of its proprietary brands scattered throughout. So, the company did what any DIY enthusiast would do and went back to the drawing board.
Features
TVNZ-NZ Marketing Awards 2015: Slingshot conducts a facelift with utility
If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the most user-friendly web service in the cluttered ISP market.
Features
TVNZ-NZ Marketing Awards 2015: Land Rover, the cupid of car brands
This year marked the last that Land Rover’s Series One Defender was to be produced. Luckily the brand stumbled across the perfect love story to spread the word and won the Innovation and Automotive categories.
Features
TVNZ-NZ Marketing Awards 2015: Slow and steady wins the race for Chorus
For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.
News
Masterchef NZ’s final episode ends on a high note after the series suffers a ratings slump–UPDATED
It’s been a rough year for MediaWorks, with TVNZ reigning in the ratings department. And despite its hopes that its pick up of Masterchef NZ’s sixth season would pull a decent few pairs of eyes over to the network, the show has rated significantly lower than its preceding seasons. But, as Auckland physiotherapist Tim Read was crowned as Masterchef NZ 2015 last night, the show’s final episode went out on a ratings high. PLUS: Seven weeks on, Story’s ratings are no match for Seven Sharp’s.
Features
Future Tense: TVNZ’s Kevin Kenrick on the enduring value of news, online egocentrism and the threat of global competition
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with TVNZ’s chief executive Kevin Kenrick.
News
Sticking to one thing and doing it well: TVNZ’s Jeremy O’Brien on a strong year, SVOD disruptors and changing the way TV sells ads
Around this time every year, the television industry erupts in excitement as the shows for the upcoming season are introduced to viewers and—perhaps more importantly—advertisers. TVNZ was the first out the gates this year, putting on another exorbitant show on Wednesday night that left media types with very sore heads on Thursday morning. But before the chaos hit, TVNZ commercial director Jeremy O’Brien took a few minutes to reflect on what has been a good year for the state-funded broadcaster while also looking forward to what the business aims to achieve over the next 12 months.