Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of Dr Wendy Cooper.
TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s general manager of marketing Sarah Finnie thought about 2015.
Shortland Street may be taking a break for the summer, but the drama isn’t. While the actors enjoy some time off camera, TVNZ Blacksand has launched a new campaign to keep audiences engaged until the programme returns on 18 January.
Cantabrians Brooke and Mitch took out the latest edition of the Block NZ Villa Wars selling their renovated property for $1,350,000 netting them a windfall of $290,000 but the big winners for The Block NZ Villa Wars were MediaWorks, which returned very high rating numbers for the Sunday evening finale.
In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
Mitre 10 and other home improvement brands like Bunnings have similar offerings, and most consumers would be happy to visit one or the other. Mitre 10 knew it needed to get an edge over its competitors so it got digging for ideas and pulled the Mitre 10 Gardening Club out of the ground.
In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?
Breast cancer is the third most common cancer in New Zealand. And given the pain it causes to Kiwi families, Farmers decided to fight back.
Following the global financial crisis, mortgage lenders sought to introduce more stringent lending criteria. But rather than viewing this as a problem, Data Insight saw it as an opportunity to commoditise its market research.
Snackable content doesn’t need to be trivial and can help tell the big news stories of the day according to rival media companies, TVNZ and Mediaworks.
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
The modern radio audience has become divided, with streaming services and websites flooding onto the market. The Edge knew it needed to keep up, so it made its audience an offer it couldn’t refuse.
A study by PageFair and Adobe released in August estimates ad blocking will cost the global industry around US$41.4 billion dollars in 2016, up from the US$21.8 billion lost this year. And the onus of this revenue leak is increasingly being shifted onto publishers. So what are they doing to fight back against the ad-block threat?
While the expression ‘thinking outside the box’ is a bit of a cliché, Traffic proved it can pay off. By identifying a gap in the renovation market it effectively created a new national brand with great potential for overseas expansion.
Landing a major deal is never easy. But turning that deal into a viable business opportunity can often prove more difficult than winning it in the first place. Fortunately, Westpac excelled in both these regards which was why it won the Financial and Banking categories.
The Syrian conflict had raged on for so long that the Kiwi public had become numb to it. So World Vision partnered with the New
Zealand Herald to remind the public of the human side of war.
A year ago, Mitre 10’s aisles were in disarray, with a plethora of its proprietary brands scattered throughout. So, the company did what any DIY enthusiast would do and went back to the drawing board.
If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the most user-friendly web service in the cluttered ISP market.
This year marked the last that Land Rover’s Series One Defender was to be produced. Luckily the brand stumbled across the perfect love story to spread the word and won the Innovation and Automotive categories.
For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.
It’s been a rough year for MediaWorks, with TVNZ reigning in the ratings department. And despite its hopes that its pick up of Masterchef NZ’s sixth season would pull a decent few pairs of eyes over to the network, the show has rated significantly lower than its preceding seasons. But, as Auckland physiotherapist Tim Read was crowned as Masterchef NZ 2015 last night, the show’s final episode went out on a ratings high. PLUS: Seven weeks on, Story’s ratings are no match for Seven Sharp’s.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with TVNZ’s chief executive Kevin Kenrick.
Around this time every year, the television industry erupts in excitement as the shows for the upcoming season are introduced to viewers and—perhaps more importantly—advertisers. TVNZ was the first out the gates this year, putting on another exorbitant show on Wednesday night that left media types with very sore heads on Thursday morning. But before the chaos hit, TVNZ commercial director Jeremy O’Brien took a few minutes to reflect on what has been a good year for the state-funded broadcaster while also looking forward to what the business aims to achieve over the next 12 months.
As part of its new season launch, TVNZ announced the impending introduction of a short-form platform called OnDemand Shorts, which will be housed with the overarching TVNZ OnDemand offering and feature three- to five-minute video clips. And the broadcaster’s looking to collaborate with advertisers to fill the new platform with content.
Industry happenings at Marketing Association, MediaWorks, TVNZ, Snakk Media, Intelligent Ink and Envy Studios.
It has become commonplace for the organisers of corporate events to encourage those in attendance to Tweet about the experience. And last night’s TVNZ NZ Marketing Awards was no different. Throughout proceedings, references were made to #TVNZmightymarketer and some of the well-dressed folk responded had a bit of fun on the platform. Here’s a rundown of the action as told through Tweets.
The wine was flowing, the room was humming and the shutter was clicking at the NZME photobooth during last night’s TVNZ-NZ Marketing Awards. Check out the glamour shots.
Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.