Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 to cut the ribbon on a new season line up. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it’s achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
The election coverage omnibus pulled in massive live TV audiences for both major broadcasters Saturday night. And as digital viewership grows, NZME emerges as a new contender for eyeballs during major events.
With this week marking both the International Week of the Deaf as well as the home stretch of the election, TVNZ will be giving New Zealand’s deaf community access to both a signed version and live captioning of the final 1 News debate between Bill English and Jacinda Ardern.
Last night, Te Radar showed the many sides of himself as he opened the TVNZ-NZ Marketing Awards in a cheeky but informative video by TVNZ Blacksand.
Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winner of the 26th TVNZ-NZ Marketing Awards.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
With Bill English and Jacinda Ardern squaring up for the first time last night, more than a million New Zealanders flocked to TVNZ to watch the two leaders talk it out.
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year on year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
Shortland Street stars have come out to encourage the country’s youth to hit the polls on election days by opening up about what matters to them in a campaign by TVNZ Blacksand and the Electoral Commission.
Leading the way at the finalist stage of the TVNZ-NZ Marketing Awards is Auckland Transport/AT Metro, which has been recognised as a finalist nine times, followed by Lion Breweries with six nods, and Loyalty NZ and ANZ both on five. VTNZ and Air New Zealand are also in the running with four finalist entries apiece.
TVNZ has announced the appointment of former Lightbox chief executive Kym Niblock as chief product and information officer.
Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.
It wouldn’t be a year in advertising if there wasn’t a stoush about who has the best or biggest offering.
Filthy Rich is returning for season two next week and ahead of the drama that’s set to unfold, TVNZ Blacksand’s rolled out a campaign that gives the audience a good look at the characters and how they might be involved.
We talk to TVNZ general manager of technology Greg Montgomery about the strategy behind the broadcaster’s recent web revamp.
A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.
It’s not too late to show your thinking at the TVNZ-NZ Marketing Awards as late entries are now being accepted. Enter before 9 June to showcase your skills in one of the new categories.
With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar to them? Freeview’s free-to-air TV offering is the answer and advertisers that understand the cultural connection local broadcasters have with New Zealand audiences stand to benefit.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
There’s more to marketing than what meets the eye. And for this year’s edition, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
Following the resignation of Jeff Latch earlier this year, TVNZ has appointed Cate Slater as its new director of content, with Andrew Shaw announced as her deputy.