Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
MediaWorks began the roll out of its campaign for the highly anticipated second season of The Bachelor NZ (set to screen on TV3 next month) on Valentine’s Day, opting for a change in direction this time, moving from lusty abs on horseback to a mysterious Casanova.
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
TV3’s Grand Designs New Zealand is set to kick off early next month and today MediaWorks released the second phase of its marketing campaign for the show, which lives up to the Grand Design ethos of creative design including some clever eyeball trickery through interactive adshels. PLUS: partner ANZ’s campaign around the show.
The Block NZ will be returning soon to TV3 for its fourth season ‘The Block NZ: Villa Wars’, which means a new campaign, and as part of it, an ad has been released which is akin to an action movie trailer, with the contestants entering their designated neighbourhood, ready for a DIY war.
This year marked the 40th year of Māori Language Week, which celebrates New Zealand’s indigenous language. We look at the brands that got on board, as well as whether companies should be making more of an effort to be a part of it.
Despite all the hype, reality food show Masterchef NZ’s first episode of the season has failed to deliver in the ratings department, no doubt another blow to Mediaworks as it struggles to compete with TVNZ which is still dominating with the most-watched shows on television.
Mediaworks has released its promo for its highly-anticipated new current affairs show Story, set to debut next month. PLUS ratings for Seven Sharp and Come Dine with Me.
To keep their show in the public consciousness before its return to television, Jono and Ben have reached out to their Facebook fans to choose the show’s new motto. Suggestions have been pouring in on their page with a good mixture of the hilarious, the sweet and the outright offensive. They also asked some school children what they think should be featured on the show, their answers are priceless. PLUS: fellow MediaWorks comedian Dai Henwood adds L’Oreal Paris to his list of endorsers.
In a recent opinion piece by Duncan Garner he said he strives to find more of a work-life balance and prioritise the important things after the loss of his father and realising Parliament was “a ridiculous place to work”. He might find that a bit difficult now, as it was announced today he will be a co-host on Campbell Live’s replacement Story alongside Heather du Plessis-Allan while continuing to present his RadioLIVE drive show from 3-6 weekdays. But no doubt the show will be welcomed with open arms after Come Dine with Me has failed to deliver in the ratings department as TV3 hits an all-time low.
Dancing with the Stars, the show that seems to be made up of Shortland Street actors, radio presenters and politicians and is renowned for its second series where Rodney Hide dropped his partner during his cha-cha-cha performance is back again this year after a six-year hiatus and MediaWorks has whipped out some convincing projection (pun intended) techniques to get us interested.
As the t-shirt says, Jono and Ben at Ten is like Hamish and Andy for people who hate Australians. Now the band of merry pranksters has been moved up the Friday night batting order from a half-hour slot at 10pm to an hour slot at 7.30pm. And they’ve celebrated the promotion with a clip showing some of the Facebook feedback that decision has generated.
On 25 November 1989, only 25 years ago, TV3 had no viewers. The station was only set to launch the next day following a four-year period of legal wrangling to get government approval to introduce a commercial television station. Now, as the channel celebrates its quarter century, its parent company MediaWorks has a reach of 3,759,247 and has established itself as a respected competitor against the state-owned broadcasting stalwart TVNZ. And to coincide with the celebrations, MediaWorks is already looking to the future with the launch of a new brand expression called ‘For me it’s 3’ that places empahsis on the modern trend of social viewing.
Back when TV3 turned 20, Sarah Lang wrote a great piece in the Herald about the trials, tribulations and successes of the channel. Or, as the first paragraph says, how it grew “from an insecure infant into an assured adult”. The intervening five years have seen plenty more action at MediaWorks, which went through its second receivership, brought popular shows like The Block NZ, X Factor NZ, 7 Days and Jono & Ben at 10 to New Zealand screens and continued to focus on the reach its varied suite of media assets can offer advertisers (occasionally through the medium of music). But everyone knows the best thing about media anniversaries are the blooper reels. So here are some gems from the evening and morning news shows.
TV3 celebrated its 25th birthday a little bit early last Friday night with a one hour special from the Jono and Ben at 10 (or, in this special case Jono and Ben at 7.30) crew. And, as per usual, there were a few gems in there, with its throwback to 1989-style media, pies in faces and entertaining questions for some of the channel’s media personalities from Guy Williams.
As the campaign promoting MediaWorks’ The Block NZ warms up, TVNZ has launched its campaign for the first local version of My Kitchen Rules (MKR), which will screen in the same 7.30pm primetime slot. And Genesis Energy has been announced as the show’s major sponsor.
With little awareness, a tight budget and a whole range of complexities, MediaWorks TV tapped into the country’s passion for DIY and created a nation of ‘Block-a-holics’.
Alice and Caleb Pearson were crowned the winners of the second edition of The Block NZ, and the husband-and-wife team took home $261,000 for their efforts over the last 10 weeks. And they weren’t the only winners, with TV3 recording its highest primetime share in 25-54 since records began in 2005.
Cure Kids’ Red Nose Day fundraising effort culminated in the 3.5 hour televised event Comedy for Cure Kids on TV3 on 23 August, which raised $1.4 million for child health research in New Zealand. And Film Construction played a big role, filming eight short, cardboard-heavy films for the broadcast.
TV3 is replacing its 5:30pm staple Home and Away with Jamie Oliver’s 15 Minute Meals cooking show.
According to the latest Paymark figures, DIY action as a result of the buoyant Auckland housing market and the Christchurch rebuild have helped boost overall year on year retail spending in New Zealand by 4.3 percent. And there’s also been a boost in the number of TV shows aiming to tap into this domestic fever, with Mitre 10 Dream Home returning to TV2’s screens last week after a four year hiatus and Aussie powerhouse House Rules starting on TV3 last night. But it’s the homegrown effort that’s so far luring the most Kiwi DIY lovers.
Kiwi actor Robbie Magasiva took some time out of his busy schedule being a hunk to throw the Jono and Ben at Ten show a bone, pretending to be a checkout operator at Countdown.