Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
MediaWorks began the roll out of its campaign for the highly anticipated second season of The Bachelor NZ (set to screen on TV3 next month) on Valentine’s Day, opting for a change in direction this time, moving from lusty abs on horseback to a mysterious Casanova.
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
TV3’s Grand Designs New Zealand is set to kick off early next month and today MediaWorks released the second phase of its marketing campaign for the show, which lives up to the Grand Design ethos of creative design including some clever eyeball trickery through interactive adshels. PLUS: partner ANZ’s campaign around the show.
The Block NZ will be returning soon to TV3 for its fourth season ‘The Block NZ: Villa Wars’, which means a new campaign, and as part of it, an ad has been released which is akin to an action movie trailer, with the contestants entering their designated neighbourhood, ready for a DIY war.
This year marked the 40th year of Māori Language Week, which celebrates New Zealand’s indigenous language. We look at the brands that got on board, as well as whether companies should be making more of an effort to be a part of it.
Despite all the hype, reality food show Masterchef NZ’s first episode of the season has failed to deliver in the ratings department, no doubt another blow to Mediaworks as it struggles to compete with TVNZ which is still dominating with the most-watched shows on television.