Browsing: Telecom

News
Telecom accessorises Fashion Week with digi-bling
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Telecom has given Fashion Week a digital edge with a new mobile site called Sheek. The HTML site offers a quiz challenge with a chance to win a $5000 wardrobe with choices from Kiwi designers Hailwood, Andrea Moore, Zambesi, Annah Stretton, Huffer, Karen Walker, Kate Sylvester, Cybele and Twentyseven Names.

News
Telecom keeps business personal for the SME crowd—UPDATED
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While Telecom is currently focusing on the advertising of its major competitor, with proceedings lodged today in the High Court over aspects of what it believes are misleading claims in Vodafone’s recent SuperNet campaign, it will be focusing on its own advertising come Sunday night, because it’s launching a new campaign for its Business Hubs, the local (and often locally-owned) business-only locations offering services and products to SME customers.

News
Contagion loses a chunk of Telecom—UPDATED
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There are plenty of changes occurring inside Telecom at the moment, and while some significant staff culling has led to an increase in the amount of out-sourcing in some parts of the business, Telecom Retail is relinquishing Contagion of one of its responsibilities.

News
Telecom confirms up to 1230 jobs to be axed – UPDATED
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Between 930 and 1230 jobs will be cut at Telecom in a round of cost cutting measures, the company has announced to the New Zealand Stock Exchange. This may be a “necessary evil” for a top heavy company with more than 2870 staff earning six-figure salaries.

News
Vodafone launches 4G in New Zealand
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Vodafone launches 4G internet in New Zealand, leaving Telecom looking rather silly with its 100-person trials. Includes new TVC featuring Boy star James Rolleston, and a time-travelling DeLorean.

News
Old meets new as Doublefish brings some nostalgia to the intertubes
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This industry isn’t renowned for its institutional memory and, when looking for candidates for the Back Then section in NZ Marketing, it’s a surprisingly common occurrence to hear back from agencies and brands who aren’t able to find any of their early advertising work. Online repositories are certainly helping to remedy that situation, and a good example of that is the nostalgia section on the new website of Wellington creative consultancy Doublefish, which is worth a gander for anyone with a passing interest in the craft of advertising—or local popular culture.

News
Can your passwords save you?
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There’s been plenty of news about hacking in recent weeks, from local examples like Telecom and Yahoo’s email debacle, to the takeover of Burger King and Jeep’s Twitter accounts, to break-ins to Twitter, Apple and Facebook. It’s a fairly common occurrence these days, and while we might add in an exclamation mark instead of a 1 to our password and feel a bit more secure about our data, a fairly terrifying Wired article from late last year that looked into the world of online security shows that “no matter how complex, no matter how unique, your passwords can no longer protect you.”

Opinion
Year in Review: Michael Healy
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With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.

Opinion
The Year in Review: Corey Chalmers and Guy Roberts
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2011 wasn’t a particularly memorable year for Saatchi & Saatchi, with the pink fist debacle casting a major pall. But the new executive and creative team has shaken things up and, after winning ASB without a pitch earlier this year and releasing some of the best work of 2012, the confidence—and the quality—appears to have returned. Creative directors Corey Chalmers and Gus Roberts speak up.

News
The Year in Review: Charlotte Findlay
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It’s been a rough ride, and with the whiff of restructure in the air, there will undoubtedly be a bit more roughness to come. But Telecom has steadied the ship in 2012 and, with Jason Paris at the helm and a resurgent Saatchi & Saatchi helping to create one of the best campaigns of the year, it is starting to get back on the goodfoot from a brand and storytelling point of view. Head of brand and insights Charlotte Findlay takes the stage.