Browsing: Tangible Media

News
Food fight: Bauer and Tangible diverge on the paywall path
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With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation’s biggest magazine publishers, illustrated there’s no concrete rule applicable to doing this, with the pair taking divergent paths as they set out create commercially sustainable online properties.

News
Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up
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As many proponents of the magazine industry say, it’s not about paper, it’s about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it’s becoming more important for these titles to have a quality online presence. And two of Tangible Media’s titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.

News
Green Cross Health launches Living Well, becomes a publisher—UPDATED
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Green Cross Health, which owns the Unichem and Life Pharmacy brands and has a range of other medical interests, has announced the launch of Living Well, an owned media channel that is being produced and published in partnership with Tangible Media. The first issue of the quarterly publication will be released in September 2014 and distributed by name to 100,000 households in the defined target market, which will be drawn from Green Cross Health’s loyalty programme. An additional 50,000 units will then also be distributed via the pharmacy conglomerate’s network (phase two of the project will also see digital and social elements introduced). PLUS: What are the legal rules that govern content marketing of products that make therapeutic claims? Updated with answers from Brook Milbank, the head of marketing at Green Cross Health.

News
The colour of content: Resene continues down that owned media road with redesigned Habitat site
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It’s no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.

News
Magazine circulation and readership figures: weeklies continue to bleed readers
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Nielsen and ABC have released the latest quarterly results for magazine readership and circulation and, to a large extent, the figures indicate a continuation of trends that have been taking shape over the last few quarters. There was however a shift in the sense that some special interest titles—which have until now have performed well—also showed signs of weakening.

News
Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine
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As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.

News
Super Liquor hops on beer bandwagon with Craftology sub-brand
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US craft beer exports rose 72 percent last year compared to 2011 numbers and while New Zealand still has a long way to go to reach the approximately 15 percent of market share craft beer holds stateside, similarly impressive growth trends exist in New Zealand. So as the movement gains steam—among both brewers and drinkers—Super Liquor is aiming to bring those two segments closer together with its Craftology initiative, which is part loyalty scheme, part content marketing and part kerrazzzee idea dreamed up while sitting around having a beer.

Movings/shakings
Movings/Shakings: 14 August
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Word-of-mouth agency Soup launches in New Zealand (and, appropriately enough, starts with a campaign for cat broth), Steve Tindall sleeps with the enemy, two for Tangible as Primary shacks up with PGG Wrightson, Clemenger Group opens up the Young Talent Programme for 2013, greener pastures for Fenella Humphreys, Jessica Mathias joins Pead and Hayden Hare joins Flava.

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All-powerful Sarahs dominate Magazine Awards as Good and Cuisine clean up
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It’s the night the magazine industry comes together to, as ACP head honcho Paul Dykzeul might say, indulge in a bit of gratuitous back patting. Or, as the MPA might say, reward the publications, publishers, editors, designers, sales folk and contributors who toil away on their various titles. And it was Good and Cuisine’s Sarah Nicholson that reigned supreme on the night, winning the top magazine and editor of the year prizes respectively.

News
Tangible puts itself in the hunt
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Continuing Tangible Media’s strategy of special issues and brand extensions seen with the likes of NZ Weddings Planner, Everyday Dish and NZ Rugby World’s First XV, next in line is the hunting market. 

Movings/shakings
Movings/Shakings: 9 March—UPDATED
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Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle’s nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond. 

Movings/shakings
Movings/Shakings: February 23
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Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner’s replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.

News
22 February: show Christchurch some love
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It’s nearly a year since the Canterbury region suffered one of the biggest earthquakes our country has seen. It’s time to reflect and remember those who lost their lives, homes, jobs and loved ones, even forgo a latte or two to show some support for the region. So what are you doing on 22 February? How about showing Christchurch you care?

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