Sony and FCB have unveiled a new project, DEFY, to show how deaf people can enjoy music with a dancer who literally feels the music.
Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.
We’ve seen Tweeting sharks and honey badgers, driving dogs, armed dolphins, soothsaying cows, live streamed eagles and even erotic cats. And now we’ve got an octopus photographer—AKA Octographer—after Sony and FCB gave ‘Rambo’ a camera and taught it how to take photos of visitors to Kelly Tarlton’s aquarium.
In June this year, Google Creative Lab unveiled The Cube, a six-sided digital video platform that can be used to simultaneously tell different stories in the same digital space. And in a pair of innovative campaigns, Google Play and Sony are showcasing how the platform could potentially be used for branding.
After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it’s been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it’s just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.
Following on from yesterday’s gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its ‘Bottled Walkman’ campaign for Sony.
FCB’s already well-awarded ‘Bottled Walkman’ campaign has landed three nominations, while Whybin’s ‘Effies Results Don’t Lie’ campaign has received two nominations in the Design category at Cannes.
Sony and FCB’s Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it’s also caught the eye of one of Sony’s competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.
BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves. This time it’s cuffs for runners who don’t do water stops, a device to pamper dog paws and the Sony Smartwig.
Auckland company Assembly has created a new site for Sony’s ‘Be Moved’ brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.
The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled ‘Greatness Awaits’, which features a range of character cameos, exploding sets and, of course, OTT violence.
All it took was an afternoon alone with the Sony Alpha 99 camera for me to fall in love with it (or at least like it as much as a man can like an inanimate object, without it being creepy). Sony completely hits it out of the park with this flagship full frame delight and as soon as I get a raise or win the Lotto (the latter is more likely) I’m buying into this system.
The Sony Cybershot RX1 is a small camera that’s all about the big picture. Inside its compact body beats the heart of a full format sensor, giving image quality you won’t see in any other camera this size. However, all good things come with compromises and there were plenty made to create the RX1. With one hand Sony giveth and the other it taketh away.
The Sony Xperia Z mixes beautiful design on the outside with powerful electronic gadgetry on the inside. The phone gives Samsung a run for its money in the Android market and asks Apple the awkward question: “when are you gonna catch up?”
It’s been a while between drinks for Sony PlayStation, with the PlayStation 3 launched in 2006. But given the first three generations of the machine sold more than 300 million units, there was plenty of interest in the announcement about no. 4, which some have said is a ‘tablet-inspired console’ that hopes to face up to the host of new screens it’s now competing against. And the hype film showing how to ‘push the boundaries of play’ was no.1 on AdAge’s viral video chart, clocking up more than 18 million views.
Who’s it for: Sony by Frontage, Flying Fish and Blockhead
Why we like it: ‘Tis a beautiful piece of film, with New Zealand in a starring role. David Attenborough himself would probably rather stay inside to watch nature than venture into the real world after seeing this …
The myth of the stereotypical gamer as a young, male, energy-drink swilling, junk food-eating light-avoider is (mostly) just that, a myth. An Interactive New Zealand 2010 report found the average video game player was 33, 44 percent were female and 85.5 percent of households had a device to play games on. And the advent of more accessible tech like Xbox 360 and Nintendo Wii has continued to bring new demographics into the fray. So, in addition to the global launch campaign for Sony’s new handheld PlayStation device Vita, the local Sony Computer Entertainment office and Satellite Media have released five YouTube webisodes featuring Ben “some dude from TV” Boyce and a few guest stars showing off the new gadget to a bunch of old folks in a resthome.
It’s been a relatively stressful time for TBWA\ of late: around the same time the ASB account left the building, Sony Computer Entertainment New Zealand (PlayStation) was also undertaking a thorough competitive review of its PR account. And it would’ve been a pretty bad look to lose that business too, but in news that’s sure to bring comfort to the Mayoral Drive offices, ELEVEN\PR, part of the TBWA\ Group, retained the account.
Big news came through yesterday that Kingsland indie agency Special Group had picked up the extremely coveted Grand Prix award in the Direct category at the Cannes Lions. Sadly, the Special Groupies were too busy doing actual work back in New Zealand and couldn’t get to Cannes to pick up the trophy, wallow in glory and revel in the fact that they were among the world’s best. But Our Maan in Cannes was.
Here’s a few visual treats to ease you back into the short working week, honour the birth of our Dear Queen and also prepare you for the start of the FIFA World Cup this weekend: to promote its coverage of the football fest ESPN’s agency Wieden & Kennedy, New York, commissioned a group of Capetown artists by the name of Am I Collective to paint 32 fairly outstanding murals of each of the countries participating in the tournament.