BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.
In 2012, Sony Xperia used a similar premise in the ad for the release of its new smartphone. However, in this case a child narrator describes the fantastical things that happen inside the electronic device.
