The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled 'Greatness Awaits', which features a range of character cameos, exploding sets and, of course, OTT violence.
According to Adweek, the agency won the PlayStation account earlier this year and its first major piece of work for the PS4 features actor Taylor Handley (from CBS's recently canceled series Vegas).
Sony has taken the opportunity to stick the boot into Microsoft, which is getting a grilling for its tedious levels of DRM. So it created a handy video to explain how sharing works on PlayStation.