articles tagged 'Monteith's'

Ads of the week: 8 March

  • TVC of the week
  • March 8, 2016
  • StopPress Team
Ads of the week: 8 March

HRV, DOC and Toyota, Monteith's and Z Energy deserve a round of applause this week.

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Yeah, nah: Monteith's is letting its unsatisfied beer drinkers trade in their brews

  • Advertising
  • March 3, 2016
  • Holly Bagge
Yeah, nah: Monteith's is letting its unsatisfied beer drinkers trade in their brews

To ensure beer and cider lovers find the perfect bevvy to suit their tastes, Monteith’s is offering a ‘beer back guarantee’ for this month only, where unsatisfied customers can trade in their brew for one that pleases the taste buds. And to promote the initiative, it’s released an ad featuring a very unsatisfied-satisfied customer via Colenso BBDO

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Monteith's launches digital game, hides clues in TVC

  • Advertising
  • May 1, 2015
  • Holly Bagge
Monteith's launches digital game, hides clues in TVC

In addition to the TVC released in mid April, Monteith's has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.

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TVCs of the Week: 14 April

  • TVC of the Week
  • April 14, 2015
  • Ben Fahy
TVCs of the Week: 14 April

Gold stars for Monteith's, Air New Zealand, Burger Burger and TVNZ this week.

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A hirsute history

  • PopPress
  • July 2, 2014
  • StopPress Team
A hirsute history

Monteith's and Colenso BBDO showed us beer through the years in one of its recent campaigns. And Gillette is showing us hair through the years to promote its new male body razor, "our first razor built for male terrain".

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Monteith's releases augmented reality game in the wild

  • Apps
  • March 6, 2014
  • Amanda Sachtleben
Monteith's releases augmented reality game in the wild

Monteith's new augmented reality app designed to show consumers how they can match beer, cider and meat dishes, was part of a wider campaign that brought a hunting experience to downtown Auckland. And it's a chance for the brand to attract new people to its category.

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The rise of cider: Rekorderlig's classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit

  • Marketing
  • July 18, 2013
  • Ben Fahy
The rise of cider: Rekorderlig's classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit

Rekorderlig Cider has brought a piece of Scandinavia to Auckland's Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

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Devise perfect regal baby gift, win beer

  • Win
  • July 18, 2013
  • StopPress Team
Devise perfect regal baby gift, win beer

To celebrate the yet-to-be-born heir to the British throne, Monteith’s has created a limited edition 'Royal Series' and is sending it off to Windsor. This fits into the StopPress philosophy of buying gifts for parents, not babies, and the Princes have previously sampled some of the West Coast brews on trips to New Zealand over the years.

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TVCs of the Week: 12 March

  • TVC
  • March 12, 2013
  • Ben Fahy
TVCs of the Week: 12 March

Monteith's time traveller, Westpac's human ATM and Dulux's DoC hut love FTW.

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Movings/Shakings: 31 July

  • movingsshakings
  • July 31, 2012
  • StopPress Team
Movings/Shakings: 31 July

MediaWorks adds some more integration, Gordon Jon Thompson takes a gamble on Sky City, APN names Peter Hunt as its director and chairman of the board, and DB opens up its newly-renovated Monteith's Brewery in Greymouth.

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It’s all about the booze—and the dogs—as Colenso and DDB claim first Kiwi Cannes wins—UPDATED

  • Cannes Lions
  • June 19, 2012
  • StopPress Team
It’s all about the booze—and the dogs—as Colenso and DDB claim first Kiwi Cannes wins—UPDATED

The first awards show has taken place at the Cannes Festival of Creativity, with the Direct, Promo & Activation and PR category winners announced. And Colenso BBDO is off to a good start, winning a gold for Pedigree ‘Donation glasses’ Adoption Drive and a gold, silver and bronze for Monteith’s ‘Sorry about the twigs, folks’ in the Promo & Activation category and a bronze Direct Lion for its ‘The Wine That Sold Beer’ campaign for DB Breweries. DDB scored bronze for Steinlager’s ‘We Believe’ in Promo & Activation. There were no New Zealand entries awarded in the PR Lions.

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Win tickets to CheeseFest with cheesy pick up lines

  • Win
  • February 16, 2012
  • StopPress Team
Win tickets to CheeseFest with cheesy pick up lines

For one night only New Zealand’s best cheesemakers will showcase their award-winning fare at Monteith’s CheeseFest on Wednesday 29 February. Keen as mustard? We have three double passes to give away... 

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Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

  • Creative
  • October 5, 2011
  • Deirdre Robert
Get Pent: Kiwis collect four gongs at world's snazziest packaging awards

If the results of the 2011 Pentawards are anything to go by, Kiwis seem to have it wrapped when it comes to creating effective and innovative packaging design in the designer food side of things. 

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Monteith's shuns the sun, changes its agency, makes a show

  • Advertising
  • September 28, 2011
  • Ben Fahy
Monteith's shuns the sun, changes its agency, makes a show

DB went to great lengths to launch its Monteith's Single Source ultra-premium lager last year. And now an ad for the brand has hit Kiwi TV screens for the first time in five years, with a new agency in tow and a new branded reality show soon to air on TV ONE. 

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Apollo goes it alone at Star Awards

  • Marketing
  • July 4, 2011
  • StopPress Team
Apollo goes it alone at Star Awards

The Australasian Promotional Marketing Association's Star awards aim to acknowledge and reward outstanding strategic prowess and creativity in the field of experiential and promotional marketing. And the New Zealand branch of Apollo was the only local agency to take anything home at the 2011 edition last week, winning a gold, two silvers and a bronze.

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