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Browsing: MediaWorks

News
Hear ye, hear ye – the 2013 StopPress/MediaWorks TVC of the Year award voting has been extended
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Audio visual content is still arguably the best way to convey emotion, tell stories and flog things. And, as evidenced by its position atop the ASA ad spend charts—and despite all the rhetoric and predictions of death—the telly is still a bloody popular advertising medium in this country. The advertising that appears on it is not always good, of course, but in an effort to celebrate what we feel are some of the best efforts of the past year and a bit, we’re asking our audience to choose their favourites as part of the StopPress/MediaWorks TVC of the Year competition.

News
MediaWorks in receivership, but the show must go on
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New Zealand’s second largest free-to-air broadcaster MediaWorks has been placed into receivership this morning – a very strange arrangement that will see the company change owners and shed massive amounts of debt, without losing a single job. Although the tax man might come off worse from this deal.

Movings & Shakings
Movings|Shakings: 7 June
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Rapp welcomes two (and says goodbye to Tribal), specualtion about the new MediaWorks board, another deputy ed for The Listener, APN hunts for new social media editor, Tamati Coffey returns to the nurturing bosom of TVNZ and Adam McGregor takes up some outdoor reins.

News
Ford and JWT hit play on remixed Fade Away
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As the broadcast sponsor of X Factor New Zealand, Ford and its agency JWT wanted to do something that would bring the various strands of music, aspiration and gratuitous car shots together. And, after filming wannabe stars and their various hangers on singing Che Fu’s ‘Fade Away’ in the back of a pimped out 2013 Kuga on the 27-stop audition tour, it’s released the final product.

Opinion
Where to for television?
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In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.

News
Branded content, social media and the changing face of TV
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For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.

News
March newspaper ad award goes to the dogs
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DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.

News
Ford and JWT embrace Kuga karaoke for X Factor sponsorship
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Sponsorship isn’t just about logos on hoardings any more. It’s all about ‘activation’ and ‘integration’. And, with the X Factor hitting TV3’s screens this year, broadcast sponsor Ford and its agency JWT have already got in on the act with The Passengers, a campaign that aims to find “traffic light tunesters and side-street singers” to feature on a remix of Che Fu’s ‘Fade Away’. Plus: Last two X Factor judges named.

News
Campbell Live gets existential, as MediaWorks spoils for a 7pm fight—UPDATED
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The battle for New Zealand’s 7pm eyeballs in 2013 has been a topic of much conversation recently given the departure of Close Up last year and the arrival of Seven Sharp. That battle became even more interesting when the architect of those changes, Ross Dagan, resigned from TVNZ after less than a year in the role to head back to Australia. And, not surprisingly, Campbell Live, which kicked off again last night after its summer marketing campaign with a new logo, a new set and a renewed focus on “the issues that matter to New Zealanders”, is hoping to capitalise on the changes.

Opinion
The Year in Review: Liz Fraser
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While MediaWorks’ ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four’s media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.

News
Cold war: Chaz Savage on the belated arrival of Igloo—UPDATED
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Almost one year after it was officially announced (and a bit longer after it was unofficially announced), Sky and TVNZ’s joint venture Igloo has finally got its googly-eyed mascots to deliver its set-top boxes into the wild. And it’s also launched its brand campaign, via Sugar&Partners.

Movings & Shakings
Movings/Shakings: 9 November
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Kim Hill gets a big international plaudit, Colenso gets greedy, Geoff Devereux goes indie, New Zealand Blood goes digital with Young & Shand, MediaWorks swipes another TVNZer, TVNZ’s new 7pm show gets going, Hayley Holt heads to More FM and Jason Willis lights his Fuse.

News
MediaWorks cleared for 2013 launch
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What do you get when you cross glitter canons, cheerleaders showing their bums, overly dramatic sound tracks, media types eating all the nibbles and Paul Henry? A new season TV launch, of course. And first cab off the rank for 2013 was MediaWorks, which announced some of the goodies it will be showing on TV3 and Four at Sky City, interviewed some of 2012’s stars on the couch and introduced the first X Factor NZ judge, Stan Walker.

News
Honours shared in two horse TV race, as TV3 takes news and TVNZ takes drama
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The TV industry, here and around the world, is currently dealing with some major challenges, but all that serious business was mostly forgotten on Saturday night as the stars—from in front of and from behind the camera—of the local industry turned up to accentuate the positive at the 2012 New Zealand Television Awards. And in the annual (mostly) two horse race, it was MediaWorks that wrested the big news prizes off TVNZ, and TVNZ that took home most of the prizes in the drama and reality sections.

News
Latest radio results show steady listenership, as MediaWorks claims a first
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Radio listeners across the country have once again taken pen to paper to log their listening patterns as part of Research International’s Radio Audience Measurement Survey. And the latest results show that audience levels have remained much the same when compared with the same period last year, with MediaWorks radio claiming its first ever most listened to network title.

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