Movings|Shakings: 7 June

Two for Rapp 

Rapp has announced the appointment of two senior staff members, with Elizabeth Beatty joining as group business director on the Westpac account and David McCallen joining as senior planner.

"Appointing talent like David and Elizabeth is a real coup for Rapp," says managing director Robert Limb. "Their combined experience in digital and strategy is unparalleled, and they epitomise RAPP’s mantra: data-enabled, creatively inspired and customer obsessed." 

Beatty brings 20 years of marketing and advertising experience from both Australasia and Europe. Most recently she ran OgilvyOne in Sydney, where she also lead a 70-strong fully integrated team for American Express and launched some of Australasia’s most innovative card based programmes. Previously she managed brands, below the line, from the Procter & Gamble portfolio across Europe for Saatchi & Saatchi.

Beatty will lead the Westpac relationship as Rapp's first group business director. 

"This is a fascinating time for our industry," she says. "We have more data than ever before and it’s all about how well we analyse and utilise that data to create memorable experiences and compelling interactions for consumers." 

David McCallen joins Rapp with over 14 years of marketing experience, both client and agency side. His career began with Unilever where he held a number of strategic, marketing and retail-focused roles. Agency side he has been planning lead on global brands, including T-Mobile, American Express, EA Games, News International, British Gas, the BBC and Guinness. In New Zealand he will work across the agency’s full client roster and play a critical role as part of the Dynamo planning hub for Telecom.

There has also been a rejig within the DDB stable, with Rapp Tribal reverting back to Rapp and focusing on direct. Tribal is no more and it's thought around 20 digital staff are now working alongside the creative department at DDB. They are still doing work for Rapp when required, but the majority of digital work is done for DDB. 

Christie on board

According to the Herald, TV producer Julie Christie and Rod McGeoch "are part of a board which will take over running the restructured [MediaWorks] on July 1". At present, the directors are made up of three Iron Bridge capital appointees. 

MediaWorks spokeswoman Rachel Lorimer wouldn't comment on John Drinnan's "gossip column". 

Christie is one of the country's most successful television producers and set up her own company, Touchdown, in 1991. That was eventually sold to Eyeworks. She was executive producer on TV3's big reality show The Block and will reprise her role again this year.  

McGeoch, who Drinnan believes will be chairman of the board, is an ex-Telecom and Sky City board member. 

Listening in

When Karyn Scherer replaced David Lomas as The Listener's deputy editor in late 2011, she was the sixth deputy editor in about as many years. And now it's got another one, with Mark Broatch officially taking on the role in mid May. 

Broatch has worked as assistant editor and books editor at the Sunday Star-Times and his most recent book is In a Word.  He was one of two recipients of the Buddle Findlay Sargeson fellowship in 2011. 

Social shifts

Speaking of APN, it is currently looking for a social media editor for nzherald.co.nz to replace current social media editor Troy Rawhiti-Forbes. He has taken on a new social media role that can be announced in a few weeks. 

Talent 2.0

Last week Tamati Coffey was being tear-gassed in Turkey. And in a few weeks he'll be reprising his role as the host of TVNZ's New Zealand's Got Talent.

The former Breakfast weatherman and host of New Zealand’s Got Talent 2012 will be heading back to these shores when filming for the number one New Zealand entertainment show starts in July.

Coffey has spent the past six months on a sabbatical travelling throughout the UK, the Middle East, Europe, South America and everywhere in-between.

“Last year New Zealand’s Got Talent was a smash hit,” says Coffey. “Coming home to be a part of the incredible energy and all-out talent that’s poured into the production means I’m going to have to be on my toes."

He will be reuniting with judges Rachel Hunter and Jason Kerrison. 

“I’ve missed those guys!” he says. “We had the best time together on the show last year and have become really close. I’m also stoked Cris Judd has joined the line-up. He’s a major talent on the LA entertainment scene and will bring a lot of new skill to the judging panel.”

Final open auditions for New Zealand’s Got Talent take place in Auckland this Saturday and Sunday.

Outdoor education

Adam McGregor has taken on the new role of general manager for the Outdoor Media Association of New Zealand. 

He runs The Cossack Consultancy and will work alongside new chair Wayne Chapman of iSite. 

His arrival coincides with the departure of Jo Davenport, who after three years with the organisation has decided to pursue other interests.

"Jo leaves with our best wishes and thanks for her valuable stewardship during a volatile period for the sector," says Chapman. "Looking forward, we are delighted to have secured the services of someone of Adam’s calibre to lead the OOH industry towards our over arching objective of five percent of total New Zealand advertising spend.”

McGregor has a strong background in out-of-home advertising, with almost 20 years experience, both internationally and in the local market. 

 “I’m looking forward to the opportunity ahead," he says. "I firmly believe in the benefits OOH provides advertisers in terms of building their brands and creating impact.  The media market has never been more fragmented than it is currently, yet OOH remains relevant, capturing people on the move. This year is looking very positive for the industry as advertising spend increases and operators are reporting sold bookings well into the year ahead.”

His primary focus areas will be on continuing to promote the benefits of out-of-Home advertising, representing the industry in meaningful dialogue with key stakeholders, and further developing the OOH investment proposition.

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